Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)

January 3, 2019

Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at ... Read the full article at MarketingProfs

Previous Article
The 2019 Hiring Outlook for Marketing and Advertising Jobs
The 2019 Hiring Outlook for Marketing and Advertising Jobs

Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical...

Next Article
How Your B2B Company Can Thrive in a B2C Search Space
How Your B2B Company Can Thrive in a B2C Search Space

You have a business that specializes in providing a B2B service or product. But all your keyword search ter...