How Your B2B Company Can Thrive in a B2C Search Space

January 3, 2019

You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search? Read the full article at MarketingProfs

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Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)
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