MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Event Planning: What You Need to Know [Infographic]

    Event Planning: What You Need to Know [Infographic]

    Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event...

    Read Article
  • Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)

    Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)

    Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand...

    Read Article
  • The Personality Traits of Top Digital Marketing Influencers

    The Personality Traits of Top Digital Marketing Influencers

    What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common? Read the...

    Read Article
  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these...

    Read Article
  • Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at...

    Read Article
  • Why Employees Get Fired

    Why Employees Get Fired

    Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker. Read the full article at MarketingProfs

    Read Article
  • The Power, Potential, and Process of Personalized Marketing [Infographic]

    The Power, Potential, and Process of Personalized Marketing [Infographic]

    Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this...

    Read Article
  • Five Segmentation Gaffes (And How to Avoid Them)

    Five Segmentation Gaffes (And How to Avoid Them)

    Segmentation--the process of identifying specific customer groups--is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make...

    Read Article
  • Google and Podcasts: The Next Big SEO Opportunity?

    Google and Podcasts: The Next Big SEO Opportunity?

    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium....

    Read Article
  • Four Realistic Email Marketing Goals for Your Business, With Examples

    Four Realistic Email Marketing Goals for Your Business, With Examples

    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set...

    Read Article
  • Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]

    Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]

    Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher...

    Read Article
  • Why People Follow (And Unfollow) Brands on Social Media

    Why People Follow (And Unfollow) Brands on Social Media

    Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. Read the full...

    Read Article
  • 10 Examples of the Best Brand-Community Landing Pages

    10 Examples of the Best Brand-Community Landing Pages

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing...

    Read Article
  • Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

    Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

    Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness...

    Read Article
  • Rate Card: How Much Social Influencers Charge Brands

    Rate Card: How Much Social Influencers Charge Brands

    How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type? Read the full article at MarketingProfs

    Read Article
  • Voice Search Stats Compilation: 2019 [Infographic]

    Voice Search Stats Compilation: 2019 [Infographic]

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out...

    Read Article
  • Three Types of Events That Will Fuel Sales for Your Brand

    Three Types of Events That Will Fuel Sales for Your Brand

    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales--certain types of events more than others,...

    Read Article
  • 10 Effective Tactics for Promoting Your Content

    10 Effective Tactics for Promoting Your Content

    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your...

    Read Article
  • The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you...

    Read Article
  • Artificial Intelligence: A Detailed Overview [Infographic]

    Artificial Intelligence: A Detailed Overview [Infographic]

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries....

    Read Article
  • loading
    Loading More...