MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • How to Use Product-Market Fit to Drive Business Growth

    How to Use Product-Market Fit to Drive Business Growth

    The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand has the right...

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  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in...

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  • Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

    Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. Read the full article at MarketingProfs

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  • Your Three-Step Approach to Account-Based Marketing Success

    Your Three-Step Approach to Account-Based Marketing Success

    ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up...

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  • The Do's and Don’ts of SMS Marketing [Infographic]

    The Do's and Don’ts of SMS Marketing [Infographic]

    With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers. Read the full...

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  • Succeed in 2019 by Personalizing and Automating Your Sales Content

    Succeed in 2019 by Personalizing and Automating Your Sales Content

    Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year. ...

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  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. Read the full article...

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  • The Power of Micro-Influencers [Infographic]

    Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more...

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  • The Complete Guide to Reddit Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social...

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  • Four Effective Techniques for Working With B2B Influencers

    Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically. Read the full article at MarketingProfs

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  • The Business and Industry Content Preferences of C-Suite Executives

    Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from...

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  • Tips to Optimize Your Results for Voice Search [Infographic]

    Tips to Optimize Your Results for Voice Search [Infographic]

    Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need...

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  • How to Ensure ABM Success via Organizational Structure

    How to Ensure ABM Success via Organizational Structure

    Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM...

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  • RIP SlideShare, It Was Good While It Lasted

    RIP SlideShare, It Was Good While It Lasted

    Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why. Read the full article at...

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  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs

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  • 72 Stats to Help You Plan Your SEO Strategy [Infographic]

    72 Stats to Help You Plan Your SEO Strategy [Infographic]

    SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check...

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  • Five Guest-Posting Mistakes to Avoid If You Want to Get Published

    Five Guest-Posting Mistakes to Avoid If You Want to Get Published

    Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about...

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  • Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. Read the full article at...

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  • The Paid Social Channels Marketers Are Most Bullish About

    The Paid Social Channels Marketers Are Most Bullish About

    Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? Read the full article at MarketingProfs

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  • 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]

    Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually...

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