MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • How Retailers Should Approach AI and Big Data During Holiday Seasons

    How Retailers Should Approach AI and Big Data During Holiday Seasons

    Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to...

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  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Mobile has become the primary channel for consumers in virtually every demographic group--allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer...

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  • 2020 CMO Predictions From Marketing Influencers [Infographic]

    2020 CMO Predictions From Marketing Influencers [Infographic]

    With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders...

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  • Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and...

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  • How Small Businesses Can Hit a Home Run This Holiday Shopping Season

    How Small Businesses Can Hit a Home Run This Holiday Shopping Season

    It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize. Read the full article at...

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  • The Most Effective Link-Building Strategies According to SEO Experts

    The Most Effective Link-Building Strategies According to SEO Experts

    Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush. Read the full article at...

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  • The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

    The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

    Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing....

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  • A Detailed LinkedIn Guide for Small Businesses [Infographic]

    A Detailed LinkedIn Guide for Small Businesses [Infographic]

    With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set...

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  • What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]

    What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]

    Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from...

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  • Seven Tips for Building a Video Marketing Campaign

    Seven Tips for Building a Video Marketing Campaign

    Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a...

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  • A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem

    A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem

    Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging...

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  • The Most Annoying Types of People on the Internet [Infographic]

    The Most Annoying Types of People on the Internet [Infographic]

    Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. Read the full article at...

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  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Customer Analytics and Data Privacy Laws: On a Collision Course?

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are...

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  • TikTok: The Next Big Thing in Video Marketing? [Infographic]

    TikTok: The Next Big Thing in Video Marketing? [Infographic]

    One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social...

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  • Brand Posts on Instagram: Engagement and Frequency Trends

    Brand Posts on Instagram: Engagement and Frequency Trends

    The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. Read the full article at...

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  • How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers. Read the full...

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  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out...

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  • How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

    How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]

    Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness...

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  • Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Integrating Search and Social: Best-Practices for Cross-Channel Marketing

    Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign....

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  • Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads

    Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads

    Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in...

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