MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]

    Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]

    Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's...

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  • Nine Ways to Create Sponsorship Packages for Virtual Events

    Nine Ways to Create Sponsorship Packages for Virtual Events

    Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event...

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  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Nine Tips for Creating SEO-Friendly Content [Infographic]

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching...

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  • Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

    Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

    The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources...

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  • Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

    Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

    A pandemic-induced recession--when your customers are spending more time online--is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of...

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  • How IT Buyers' Researching Behaviors Changed in 2020

    How IT Buyers' Researching Behaviors Changed in 2020

    The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report. Read...

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  • How to Drive Sales and Marketing Alignment in an Enablement Role

    How to Drive Sales and Marketing Alignment in an Enablement Role

    COVID has shown us that everything is connected--and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective,...

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  • The Most Important Email Marketing Optimizations

    The Most Important Email Marketing Optimizations

    Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research...

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  • What B2B Marketers Need to Know About LinkedIn [Infographic]

    What B2B Marketers Need to Know About LinkedIn [Infographic]

    Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from...

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  • The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

    The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

    In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with...

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  • Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]

    Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]

    Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing...

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  • Web Design Stats and Trends for 2021 [Infographic]

    Web Design Stats and Trends for 2021 [Infographic]

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website--and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs

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  • Approaching Digital Transformation With a Marketing Mindset

    Approaching Digital Transformation With a Marketing Mindset

    Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace,...

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  • Four Ways SEO Marketing Changed in 2020--And Where It's Going in 2021

    Four Ways SEO Marketing Changed in 2020--And Where It's Going in 2021

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to...

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  • Do B2B Marketing and Sales Teams Cooperate Effectively?

    Do B2B Marketing and Sales Teams Cooperate Effectively?

    B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper. Read the...

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  • Is the Marketing Database Dead?

    Is the Marketing Database Dead?

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap,...

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  • Content Marketing: The New Name for a Well-Established Discipline

    Content Marketing: The New Name for a Well-Established Discipline

    The creation of targeted information--about companies, products, services, and more--has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier...

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  • 2021 B2C Content Marketing Benchmarks, Budgets, and Trends

    2021 B2C Content Marketing Benchmarks, Budgets, and Trends

    Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for...

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  • How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the...

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  • The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast]

    The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast]

    How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we...

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