MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • How to Craft a Concise B2B Sales Pitch in Limited Time

    How to Craft a Concise B2B Sales Pitch in Limited Time

    To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps. Read the full...

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  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that...

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  • Trust and Privacy: Reaching Today's Connected Customers [Infographic]

    Trust and Privacy: Reaching Today's Connected Customers [Infographic]

    Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from...

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  • Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

    Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

    Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can...

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  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    In less than three months, "California's GDPR"--the California Consumer Privacy Act (CCPA)--will be come into effect. How are those data-privacy regulations similar, and how are they different?...

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  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl. Read the...

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  • Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]

    Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]

    Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide. Read the full article at MarketingProfs

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  • Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Facebook's algorithm gives preference to visual content--photos, GIFs, and videos--allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image...

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  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    10 Shortcuts to Gathering High-Quality Whitepaper Content

    Even the most complex material can be generated and fleshed out in simple ways--via straightforward processes--to produce amazing whitepapers. These 10 ideas for collecting information can quickly...

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  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon,...

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  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    10 Email Subject Line Formulas to Skyrocket Your Open Rate

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get...

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  • The Top Google Search Rank Factors According to SEO Experts

    The Top Google Search Rank Factors According to SEO Experts

    Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro....

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  • A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]

    A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]

    A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic. Read the full...

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  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Keyword research is one of--if not the most--crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful...

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  • Work Email Behavior: Time, Inbox, and Usefulness Trends

    Work Email Behavior: Time, Inbox, and Usefulness Trends

    Workers are spending less time checking business as well as personal email, though most still spend several hours each day sorting through their inboxes, according to recent research from Adobe. ...

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  • How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    How to Set Up and Use Your Small Business Instagram Profile [Infographic]

    A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all...

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  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    15 Tips and 9 Tools to Boost Your Instagram Video Marketing

    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with...

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  • How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]

    How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]

    Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital. Read the full article at MarketingProfs

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  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of...

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  • Why Delivering Live-Chat Support to Customers Is a Must for Your Business

    Why Delivering Live-Chat Support to Customers Is a Must for Your Business

    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But...

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