MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

    How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

    Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there's barely any room on the first page of engine results. Sometimes, the "top"...

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  • The Benefits of GPS Tracking for Enterprises With Vehicle Fleets [Infographic]

    The Benefits of GPS Tracking for Enterprises With Vehicle Fleets [Infographic]

    The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. And the benefits are various and...

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  • The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]

    The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]

    Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure. ...

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  • How to Craft 'Compelling Reason to Buy' Messaging

    How to Craft 'Compelling Reason to Buy' Messaging

    Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and...

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  • How Can Marketing Creativity Be Reignited? Next-Gen Automation!

    How Can Marketing Creativity Be Reignited? Next-Gen Automation!

    To be creative is to try imaginative, innovative things. To be data-driven is to go with what works, based on the numbers; it's a safer bet. As a result, marketers have been transformed from a...

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  • Why It Takes So Long to Apply Data-Driven Insights to Campaigns

    Why It Takes So Long to Apply Data-Driven Insights to Campaigns

    Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the...

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  • How COVID-19 Is Affecting Media Consumption and Online Behavior

    How COVID-19 Is Affecting Media Consumption and Online Behavior

    Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. Read...

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  • How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It

    How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It

    As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that will result in ROI similar to events'. Here's...

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  • How Bad Data Hurts B2B Companies [Infographic]

    How Bad Data Hurts B2B Companies [Infographic]

    In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right person, take a personalized approach, and successfully drive revenue....

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  • How Profit-Mapping Helps You Avoid Using the Ways of the Past to Manage the Challenges of the Future

    How Profit-Mapping Helps You Avoid Using the Ways of the Past to Manage the Challenges of the Future

    Is your organization trapped by history? Surprisingly, most companies are more shaped by their history than designed to respond to today's or tomorrow's opportunities and challenges. This problem...

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  • Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types...

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  • Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process

    Your Customer Offboarding Process Should Be Just as Good as Your Onboarding Process

    No matter how much value you provide, some customers will drift away. But if you put in some effort, you can create an offboarding process that leaves a positive impression and keeps the door open...

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  • Going Beyond Google to Gain New Customers With Search Advertising

    Going Beyond Google to Gain New Customers With Search Advertising

    Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player, but companies are now looking to diversify their search ad spend to decrease their...

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  • Five Google Ads Tips to Help You Become a Better PPC Marketer

    Five Google Ads Tips to Help You Become a Better PPC Marketer

    Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has...

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  • Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work

    Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work

    Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and...

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  • What Is Marketing Orchestration? [Infographic]

    What Is Marketing Orchestration? [Infographic]

    Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that...

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  • Content Marketing Operations: Five Essentials for Consistent Success

    Content Marketing Operations: Five Essentials for Consistent Success

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs...

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  • How COVID-19 Is Impacting Social Media Ad Rates and Engagement

    How COVID-19 Is Impacting Social Media Ad Rates and Engagement

    The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. Read the...

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  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep...

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  • How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. Read the full...

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