MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Instagram Stories 101: What Marketers Need to Know [Infographic]

    Instagram Stories 101: What Marketers Need to Know [Infographic]

    The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need...

    Read Article
  • How to Create a Customer Journey Map to Optimize Your Campaigns

    How to Create a Customer Journey Map to Optimize Your Campaigns

    An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey...

    Read Article
  • Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

    Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs

    Read Article
  • Why You Need a Modern Email Preference Center and How to Build One

    Why You Need a Modern Email Preference Center and How to Build One

    Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted...

    Read Article
  • Nine Cringey Mistakes in Marketing Writing and Content

    Nine Cringey Mistakes in Marketing Writing and Content

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard...

    Read Article
  • The Personality Traits of the Most Reputable Brands

    The Personality Traits of the Most Reputable Brands

    The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. Read the full article...

    Read Article
  • What Shoppers Want: Customization, Coupons, Digital [Infographic]

    What Shoppers Want: Customization, Coupons, Digital [Infographic]

    Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions...

    Read Article
  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here...

    Read Article
  • The Google Display Network: Stats and Insights for Advertisers [Infographic]

    The Google Display Network: Stats and Insights for Advertisers [Infographic]

    Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular...

    Read Article
  • 404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    404 Errors: What Happens When Your Web Page Is Broken [Infographic]

    These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites--for various reasons. Here's...

    Read Article
  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    The Next Big Influencer Platforms and Trends in Social Media Engagement

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are...

    Read Article
  • The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

    Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B. Read the full article at...

    Read Article
  • Shopping in 2019: Online and In-Store Retail Trends

    Shopping in 2019: Online and In-Store Retail Trends

    Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such as groceries, according to recent research from...

    Read Article
  • Six Agile Marketing Myths That Need to Die

    Six Agile Marketing Myths That Need to Die

    More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or...

    Read Article
  • Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]

    Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't...

    Read Article
  • How to Create Effective Sales Enablement Content

    How to Create Effective Sales Enablement Content

    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other--especially regarding content. If only they could...

    Read Article
  • The Paid Social Platforms Marketers Plan to Invest In

    The Paid Social Platforms Marketers Plan to Invest In

    Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing. ...

    Read Article
  • Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

    Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

    How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit...

    Read Article
  • How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]

    How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]

    Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social...

    Read Article
  • Back-to-School 2019 Spend Trends [Infographic]

    Back-to-School 2019 Spend Trends [Infographic]

    Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF). Read...

    Read Article
  • loading
    Loading More...