MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • How to Create the Perfect Lead Magnet: Three Essential Ingredients

    How to Create the Perfect Lead Magnet: Three Essential Ingredients

    Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients. Read the full article...

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  • How Local Businesses Should Be Marketing in 2019

    How Local Businesses Should Be Marketing in 2019

    It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here...

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  • When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]

    When You Shouldn't Listen to Your Customers (And When You Should) [Infographic]

    We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some...

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  • The Optimal Sales Cadence: Frequency and Duration Benchmarks

    The Optimal Sales Cadence: Frequency and Duration Benchmarks

    How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? Read...

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  • Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

    Push Notifications vs. SMS vs. Email: A Comparison [Infographic]

    Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason,...

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  • Five Unconventional Ways to Attract Website Traffic

    Five Unconventional Ways to Attract Website Traffic

    The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some...

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  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Context Is Everything: Language and Voice in Marketing Messaging [Video]

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out. Read...

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  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    2019 Martech Predictions: From Facebook Marketing to Meeting Automation

    Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six...

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  • What B2B Firms Get Wrong About Thought-Leadership Content

    What B2B Firms Get Wrong About Thought-Leadership Content

    B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read...

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  • Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company...

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  • Marketers Beware: #BadStockPhotosOfMyJob

    Marketers Beware: #BadStockPhotosOfMyJob

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what...

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  • Your Giant Email Marketing Statistics Guide [Infographic]

    Your Giant Email Marketing Statistics Guide [Infographic]

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So...

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  • The 20 Biggest Winners on Google Search Last Year

    The 20 Biggest Winners on Google Search Last Year

    YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Customer lifecycle assessment is all about steady improvement--identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so...

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  • How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at...

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  • 16 Planning Tips for Tradeshow Success [Infographic]

    16 Planning Tips for Tradeshow Success [Infographic]

    Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a...

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  • How Important Are Online Reviews for Local Businesses?

    How Important Are Online Reviews for Local Businesses?

    Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. Read the full article at...

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  • Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing. Read the full article at MarketingProfs

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  • The Marketing Metrics That Matter to the Bottom Line

    The Marketing Metrics That Matter to the Bottom Line

    Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are...

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  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental,...

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