MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who...

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  • Six Ways to Increase Revenue With Email Personalization

    Six Ways to Increase Revenue With Email Personalization

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at...

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  • How to Create a Video Marketing Strategy

    How to Create a Video Marketing Strategy

    Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs

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  • The State of B2B Marketing Data Quality in 2018

    The State of B2B Marketing Data Quality in 2018

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun &...

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  • 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program. Read the full...

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  • Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

    Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

    WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its...

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  • The Influence of Instagram [Infographic]

    The Influence of Instagram [Infographic]

    Instagram has major potential to bring awareness to your brand--and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of...

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  • B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]

    B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]

    Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries. Read the full article...

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  • Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your...

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  • How Your Business Can Win at Voice Search

    How Your Business Can Win at Voice Search

    Want to future-proof your business for search--and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how. Read the full article at MarketingProfs

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  • Five Ways to Use Video in Your Hiring Process

    Five Ways to Use Video in Your Hiring Process

    Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do...

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  • Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? Read the full article at MarketingProfs

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  • Are Your Value Propositions Working?

    Are Your Value Propositions Working?

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping...

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  • Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.' Read the full article at MarketingProfs

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  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions. Read the full article at...

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  • Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans

    Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans

    Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll. Read the full article at MarketingProfs

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  • How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

    How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

    Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization--"real-time and discernible data to fashion supremely contextual communication...

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  • How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns

    How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns

    As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. ...

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  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why...

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  • Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

    Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?

    Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? Read the full article at MarketingProfs

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