MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Five Content Marketing Myths Debunked

    Five Content Marketing Myths Debunked

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as...

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  • Seven Social Media Content Trends for 2020 and Beyond [Infographic]

    Seven Social Media Content Trends for 2020 and Beyond [Infographic]

    If "go to where your customer are" is good advice--and it most likely is--then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this...

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  • The Top Content Marketing-Related Search Queries and Hashtags

    The Top Content Marketing-Related Search Queries and Hashtags

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at MarketingProfs

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  • The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    Business travel--seeing the world and enjoying great food--is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being,...

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  • Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

    Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

    Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to...

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  • The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]

    The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]

    Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same...

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  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Here's why having a single writer--or small, connected team (think agency)--can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves. ...

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  • Four Human Writing Tips That Will Make Search Bots Smile

    Four Human Writing Tips That Will Make Search Bots Smile

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search...

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  • Micro-Influencer Trends: Platform, Format, and Compensation Preferences

    Micro-Influencer Trends: Platform, Format, and Compensation Preferences

    Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. Read the full article at...

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  • Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however,...

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  • Six Ways to Strengthen Your Brand Through Product Packaging

    Six Ways to Strengthen Your Brand Through Product Packaging

    To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message...

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  • Do Consumers Think Instagram Should Hide Likes?

    Do Consumers Think Instagram Should Hide Likes?

    Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest. Read the full article at MarketingProfs

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  • Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

    Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

    What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and...

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  • Make Account-Based Marketing Work for You in 2020

    Make Account-Based Marketing Work for You in 2020

    The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify...

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  • How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on

    How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on

    Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and...

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  • Consumer Trust and Privacy: The Marketer's Challenge in 2020

    Consumer Trust and Privacy: The Marketer's Challenge in 2020

    Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to...

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  • The Email Year in Review: 2019's Important Developments in Email

    The Email Year in Review: 2019's Important Developments in Email

    In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email. Read the...

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  • Marketing Jobs: Firms' Hiring Plans for the First Half of 2020

    Marketing Jobs: Firms' Hiring Plans for the First Half of 2020

    Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group. Read the full article...

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  • The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]

    The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]

    A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me. Read the full article at MarketingProfs

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  • Five Ways to Boost Your Email Campaigns' Inbox Placement in 2020

    Five Ways to Boost Your Email Campaigns' Inbox Placement in 2020

    As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your...

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