Content Marketing: The New Name for a Well-Established Discipline

February 9, 2021

The creation of targeted information--about companies, products, services, and more--has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works. Read the full article at MarketingProfs

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