Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

May 30, 2019

Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe. Read the full article at MarketingProfs

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