Why You Need a Modern Email Preference Center and How to Build One

August 21, 2019

Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center. Read the full article at MarketingProfs

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Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content cre...

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Nine Cringey Mistakes in Marketing Writing and Content
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Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful co...