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Black Friday and Cyber Monday Email Benchmarks
Black Friday and Cyber Monday Email Benchmarks

Black Friday email messages with free shipping offers had the highest average conversion rate last year, an...

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Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?
Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get o...