Which B2B Content Types Deliver Great Leads?

July 29, 2015
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. Read the full article at MarketingProfs
Previous Article
How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]

Christian Lachel shares his secrets to building lasting customer...

Next Article
What Is Bad Data Costing Your Company?
What Is Bad Data Costing Your Company?

A marketer's database is only as good as the data in it. Unfortunately, no...