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How Quickly Do Consumers Abandon New Mobile Apps?
How Quickly Do Consumers Abandon New Mobile Apps?

More than three-quarters of consumers, on average, do not return to use a mobile app the day after download...

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TV Ads Are Better Than Online Video Ads (and How to Build a Great One)
TV Ads Are Better Than Online Video Ads (and How to Build a Great One)

Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding...