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Planning Your Marketing? Don't Forget These Fundamentals
Planning Your Marketing? Don't Forget These Fundamentals

Your marketing plan (and accompanying budget) defines the body of work you...

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Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]
Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]

Author and Altimeter founder and CEO Charlene Li explains why and how...