The State of Woman-Owned Small Businesses [Infographic]

April 4, 2014

Share this Article
Facebook
Twitter
Email
LinkedIn

Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the National Association of Women Business Owners and Web.com. Read the full article at MarketingProfs

The Unbundling of Email Deliverability: What CMOs Need to Know

Email communications is not just about deliverability anymore, but also...

Wise Marketers Know Headlines Lick Labels

Are you capturing your audience's attention with strong, compelling...

Most Recent Articles

The Rise of Revenue Operations [Infographic]

The State of Woman-Owned Small Businesses [Infographic]

Previous Article

Next Article

Most Recent Articles

"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on...

Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and--most important--how can marketers benefit from it? Here are answers, including three...

Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking. Read the full article at MarketingProfs

Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to...

Mobile has become the primary channel for consumers in virtually every demographic group--allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer...

With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders...

New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and...

It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize. Read the full article at...

Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush. Read the full article at...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing....

With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set...

Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from...

Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a...

Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging...

Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. Read the full article at...

Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are...

One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social...

The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. Read the full article at...

This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers. Read the full...

These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out...