The State of Mobile Marketing Strategy

November 18, 2014

Share this Article
Facebook
Twitter
Email
LinkedIn

Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching marketing plan, according to a recent report from the CMO Council and SAS. Read the full article at MarketingProfs

14 Marketing Tactics to Drive Online Sales [Infographic]

Want to focus more on driving online sales? The following tips can help you...

12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges

The core driver of campaign success is the customer data that fuels it. So...

Most Recent Articles

11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)

The State of Mobile Marketing Strategy

Previous Article

Next Article

Most Recent Articles

As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges:...

You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with...

Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from...

Marketers are often the default creators of presentations for conferences, webinars, meetings--even Sales decks. These simple design tips can make your presentations more convincing and engaging. ...

Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark...

Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from...

Human beings, your customers included, are concerned about their status in society--and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In...

Social media has been a key part of digital marketing--but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be...

The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group. Read the full...

Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done...

ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI. Read the full article at MarketingProfs

Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business,...

To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches...

B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to...

Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN...

There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the...

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. Read...

Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com. Read the full article at MarketingProfs

A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its community. This thorough guide explains how to set up your profile so you...

Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding. Read the full article at MarketingProfs