The Martech Purchase Process: How Buyers Evaluate Vendors

July 25, 2017

Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. Read the full article at MarketingProfs

Previous Article
Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team
Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency fo...

Next Article
Marketers' Top 5 Challenges and How to Overcome Them [Infographic]
Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can ...