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How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro and Micro Conversions
How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro and Micro Conversions

Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact...

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Six Ways Sales and Marketing Can Align With Customers and Grow Revenue
Six Ways Sales and Marketing Can Align With Customers and Grow Revenue

In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the d...