Survive or Thrive? CEOs Must Invest Now in Marketing

May 18, 2020

The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires--causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment. Read the full article at MarketingProfs

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