Home
Docs
- MarketingProfs
Social
- Social
- Twitter - MarketingProfs
- #mpb2b
Videos
- Youtube - MarketingProfs
Blogs
- MarketingProfs Daily Fix Blog

Seven Tips to Improve Your Email Deliverability

September 23, 2013 Elaine Fogel

Chances are your organization sends out regular marketing emails. But how do you know if they’re getting through to recipients?

According to recent report, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor until you wonder if your organization is part of that 22%!

Aside from billions of messages clogging up cyberspace, many end up in spam folders. The report goes on to list the top factors that affect e-mail deliverability.

1. Clean and up-to-date lists have the biggest impact on improving deliverability (58%)

2. Relevance of email to recipients (45%)

3. Reputation of sender (44%)

4. Use of confirmed opt-in data (30%)

Here are some tips to help your email deliverability.

1. Every time someone sends you an updated email address, ensure someone changes it in the database.

2. Check the back end of your email service provider account to download those that bounced or unsubscribed. Do some research to find updated contact information.

3. If you’re buying lists with dud addresses, advise the vendor. You may be entitled to a credit or refund for those that are invalid. If this happens frequently, change vendors.

4. Segment your email lists and send different versions according to their interests, buying patterns, buying history, etc.

5. Make sure the content you send is relevant and helpful to your audiences. Make it about them.

6. If you’re not using an email service provider and still sending mass emails using your own email account, stop. Your email address may be getting blackballed by many recipient servers. Improve your deliverability by using an email service provider that provides you with the design and sending tools and, more importantly, the results data.

7. Make sure you aren’t sending emails to people who haven’t subscribed or opted in. This is SPAM—and sending it frequently will negatively impact your sender reputation, aside from ticking people off.

Do you have any more tips to add?

What Marketers Can Learn From One Hilarious Sportscaster

Email, web copy, a blog post… At the end of the day, content needs to tell...

The Affordable Care Act’s Impact on Healthcare Marketing

Healthcare in the United States is undergoing the most dramatic change since the...

Real-World Education for Modern Marketers

Seven Tips to Improve Your Email Deliverability

Previous Article

Next Article

Seven Tips to Improve Your Email Deliverability

Previous Article

Next Article

Most Recent Articles

Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's...

Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event...

How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching...

The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources...

A pandemic-induced recession--when your customers are spending more time online--is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of...

The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report. Read...

COVID has shown us that everything is connected--and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective,...

Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research...

Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from...

In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with...

Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing...

Did you know that users take 0.05 seconds, on average, to form an opinion about a website--and 94% of those initial impressions are related to design elements? Read the full article at MarketingProfs

Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace,...

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to...

B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper. Read the...

What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap,...

The creation of targeted information--about companies, products, services, and more--has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier...

Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for...

Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the...

How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we...