A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work. Read the full article at MarketingProfs
![How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]](https://content.cdntwrk.com/mediaproxy?url=http%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F151209-podcast-Neill-Duffy-lg.jpg&size=1&version=1510687787&sig=f8ccbdbcfd0a0791aa6dd2b7057b3017&default=hubs%2Ftilebg-blogs.jpg)
Most Recent Articles
Site Speed Is Key for SEO in 2019 (and Beyond)
How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either...
![Game of Time: How to Slay Productivity-Killing Dragons [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190516-charts-lg.jpg&size=1&version=1558022437&sig=6dd642e6c6dd97f562b097b6e701c065&default=hubs%2Ftilebg-blogs.jpg)
Game of Time: How to Slay Productivity-Killing Dragons [Infographic]
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons? Read the full article at MarketingProfs
![When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190516-podcast-katie-robbert-lg.jpg&size=1&version=1558022437&sig=d07b98b079f151a11b291c686e0f72f6&default=hubs%2Ftilebg-blogs.jpg)
When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]
Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better. Read the full article at MarketingProfs
![Customer Satisfaction 101: A Guide [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190515-infographic-lg.jpg&size=1&version=1557936785&sig=21096b396771583e877a21710b35643b&default=hubs%2Ftilebg-blogs.jpg)
Customer Satisfaction 101: A Guide [Infographic]
This infographic guide outlines the impact customer satisfaction has on a business, key drivers of customer satisfaction, three metrics of customer satisfaction, and four principles for improving...
How to Align Sales and Content Marketing Teams
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step...
Move Over, Social Platforms: Niche Online Communities Are the Wave of the Future
Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what ...
![Social Media Image Sizes in 2019 [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190514-infographic-lg.jpg&size=1&version=1557849093&sig=2858f3d8618a8c62b0c10cc8da5146a2&default=hubs%2Ftilebg-blogs.jpg)
Social Media Image Sizes in 2019 [Infographic]
Images are key to making your social media posts get noticed. But those images--whether cover photos, profile pics, or visuals in timelines or news feeds--need to be the right display size. The...
The ABCs of AI in Marketing
"Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for...
The Most Effective Marketing Technologies
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from Ascend2. Read the full article at...
Social Media Use in 2019: Platform, Visit, and Age Trends
The steady growth in the share of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. Read the full article at MarketingProfs
Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers
Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only...
![Customer Satisfaction Surveys: Questions You Can Ask [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190508-infographic-lg.jpg&size=1&version=1557330367&sig=7fba53788c1503ea553f44017861d3d0&default=hubs%2Ftilebg-blogs.jpg)
Customer Satisfaction Surveys: Questions You Can Ask [Infographic]
Acquiring new customers is hard. Keeping those customers is less hard--if you listen to them about their needs and wants and preferences. Which is why customer satisfaction surveys are so...
Six Tips for Getting the Most Out of Your Marketing Agency
Relationships are hard work--full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's...
10 of the Best Social Media Monitoring Tools for Every Business
Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social...
The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances...
![Why You Need to Boost Your Website's Page-Load Speed [Infographic]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190507-infographic-lg.jpg&size=1&version=1557245437&sig=dad4c7af1bd03cf9e463ce93632710bc&default=hubs%2Ftilebg-blogs.jpg)
Why You Need to Boost Your Website's Page-Load Speed [Infographic]
These days, the Web is where customers find your business--and also where we actually conduct so much of our business, whether that's for marketing or conducting online commerce. You simply can't...
The Most In-Demand Content Marketing Skills
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? Read the full article at MarketingProfs
Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea--in a way that serves both the customer and the...
![Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Farticles%2Flg%2F190502-podcast-ian-altman-lg.jpg&size=1&version=1556812904&sig=b462c16ec0d73ea0b29469ebf7a45d88&default=hubs%2Ftilebg-blogs.jpg)
Selling Isn't a Game, It's a Puzzle: Author Ian Altman on Marketing Smarts [Podcast]
Strategic adviser and sales-alignment expert Ian Altman shares insights from the new edition of his book Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers...
Innovative Business Models for Digital Media