Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

March 4, 2015
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content. Read the full article at MarketingProfs
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