Personalize Your Marketing Communications in 2018

February 6, 2018

Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. Read the full article at MarketingProfs

Previous Article
The Top Super Bowl Ads According to Biometric Tracking
The Top Super Bowl Ads According to Biometric Tracking

Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audience...

Next Article
The Top Google Search Algorithm Updates of Last Year [Infographic]
The Top Google Search Algorithm Updates of Last Year [Infographic]

Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 20...