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Nine Types of Video to Help You Close Sales

April 11, 2018

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To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey. Read the full article at MarketingProfs

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Most Recent Articles

To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps. Read the full...

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that...

Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from...

Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can...

In less than three months, "California's GDPR"--the California Consumer Privacy Act (CCPA)--will be come into effect. How are those data-privacy regulations similar, and how are they different?...

Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl. Read the...

Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide. Read the full article at MarketingProfs

Facebook's algorithm gives preference to visual content--photos, GIFs, and videos--allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image...

Even the most complex material can be generated and fleshed out in simple ways--via straightforward processes--to produce amazing whitepapers. These 10 ideas for collecting information can quickly...

Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon,...

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Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro....

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