Marketing in Controversial Markets: How to Build Trust

July 11, 2019

Marketing controversial products or services--such as cannabis and cosmetic surgery--involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets. Read the full article at MarketingProfs

Previous Article
Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]
Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, expla...

Next Article
The Average Tenure of Top Consumer-Brand CMOs
The Average Tenure of Top Consumer-Brand CMOs

The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according ...