Keep Consumers From Cheating on You: Foster a Community to Stay Together

July 10, 2019

Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps. Read the full article at MarketingProfs

Previous Article
How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]
How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world...

Next Article
Five Steps to Building Trust With Thought Leadership
Five Steps to Building Trust With Thought Leadership

A thought-leadership program drives value and builds trust. But many marketers struggle to identify their u...