Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout
A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you...
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How to Create Response-Boosting Cold Emails in 2019
Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email...
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Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to...
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Email Spam Benchmarks for 27 Industries
What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out--for various...
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How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the...
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Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential...
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Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]
Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not...
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How Marketers Vet Social Media Influencers
Most marketers say they now have a process in place to vet social media influencers, according to recent research from ACTIVATE. Read the full article at MarketingProfs
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A Timeline of Select Social Media Platforms [Infographic]
The list of social apps, networks, sites--platforms of all sorts--is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history....
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Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Read the full article at...
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How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success
These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort...
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How to Perform a Content Audit That Skyrockets Your Organic Traffic
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit...
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The Six Most Popular Digital Marketing Channels With Small Businesses
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. Read the...
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You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]
As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or...
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Six Naming Trends to Help Your Brand or Product Stand Out in 2019
So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with...
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Three Actionable SEO Techniques to Improve Your Website Right Now
Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do...
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How to Take Calculated Risks [Infographic]
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you. Read...
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Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit
Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Read the...
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Lead-Scoring Accuracy Checklist: How Do You Rate?
Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your...
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Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook
Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in...
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