How to Build New Revenue in Your Account Base
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. Read the full article at MarketingProfs
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A Timeline of Select Social Media Platforms [Infographic]
The list of social apps, networks, sites--platforms of all sorts--is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history....
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Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Read the full article at...
How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success
These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort...
How to Perform a Content Audit That Skyrockets Your Organic Traffic
If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit...
The Six Most Popular Digital Marketing Channels With Small Businesses
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. Read the...
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You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]
As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or...
Six Naming Trends to Help Your Brand or Product Stand Out in 2019
So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with...
Three Actionable SEO Techniques to Improve Your Website Right Now
Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do...
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How to Take Calculated Risks [Infographic]
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you. Read...
Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit
Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Read the...
Lead-Scoring Accuracy Checklist: How Do You Rate?
Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your...
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook
Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in...
What Consumers Associate With the Apple, Facebook, and Google Brands
How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google? Read the full article at MarketingProfs
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A Guide to Using Infographics for Lead Generation [Infographic]
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for...
Five Website Conversion Principles That Will Increase Your Lead Volume
Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five...
How to Optimize Page Titles to Strengthen Your Website's SEO
Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher...
The Most Difficult B2B Marketing Jobs to Hire For
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear...
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How to Write a Perfect Guest Post Pitch [Infographic]
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this...
10 Recurring SEO Health Checks You Need to Be Doing
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How to Ensure Compliance for Companywide Content