How to Build New Revenue in Your Account Base
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. Read the full article at MarketingProfs
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Most Recent Articles
CCPA: Questions of Privacy, Compliance, and Enforcement
In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy...
2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing...
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The Rise of Revenue Operations [Infographic]
"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on...
Revenue Operations: A Game-Changer for B2B Marketers
Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and--most important--how can marketers benefit from it? Here are answers, including three...
What Consumers Expect From a Brand in Crisis
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking. Read the full article at MarketingProfs
How Retailers Should Approach AI and Big Data During Holiday Seasons
Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to...
The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web
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How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on...
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2020 CMO Predictions From Marketing Influencers [Infographic]
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How Small Businesses Can Hit a Home Run This Holiday Shopping Season
It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize. Read the full article at...
The Most Effective Link-Building Strategies According to SEO Experts
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The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing....
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Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from...
Seven Tips for Building a Video Marketing Campaign
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A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem
Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging...
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The Most Annoying Types of People on the Internet [Infographic]
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. Read the full article at...
Customer Analytics and Data Privacy Laws: On a Collision Course?
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TikTok: The Next Big Thing in Video Marketing? [Infographic]