How to Build New Revenue in Your Account Base
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them. Read the full article at MarketingProfs
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Most Recent Articles
Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts
Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company...
Marketers Beware: #BadStockPhotosOfMyJob
A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what...
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Your Giant Email Marketing Statistics Guide [Infographic]
Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So...
The 20 Biggest Winners on Google Search Last Year
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. Read the full article at MarketingProfs
Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle
Customer lifecycle assessment is all about steady improvement--identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so...
How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at...
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16 Planning Tips for Tradeshow Success [Infographic]
Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a...
How Important Are Online Reviews for Local Businesses?
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. Read the full article at...
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Your Guide to Credit Card Processing Fees and Rates [Infographic]
Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing. Read the full article at MarketingProfs
The Marketing Metrics That Matter to the Bottom Line
Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are...
Caught Between Technology and Creativity: Can Marketers Strike a Balance?
As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental,...
The Local Search Factors That Matter Most
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. Read the full article at MarketingProfs
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21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]
Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram. ...
How to Find Your Company's Most Powerful Thought Leaders--and Your Company 'Story'
B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof....
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Context Is Everything: Consumer Behavior [Video]
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. Read the...
How to Choose the Most Appealing Images for Your Email and Content Marketing
A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal...
What Workers Want Most From Employers
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently. Read the full...
Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do
A lot of marketing directors are constantly tweaking their messaging--because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five...
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Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]
MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This...
Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content