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Let Demographics Help Guide Your Marketing Strategy
Let Demographics Help Guide Your Marketing Strategy

To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data ...

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Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]
Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]

Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth c...