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Three Steps to Creating an Offer That Gets Leads and Sales
Three Steps to Creating an Offer That Gets Leads and Sales

Your offer--or, more specifically, how compelling it is--will determine whether or not your target audience...

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The New B2B Marketer Has a Heart for Storytelling and a Brain for Business
The New B2B Marketer Has a Heart for Storytelling and a Brain for Business

Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. Bu...