How Much Digital Ad Spend Is Lost to Fraudulent Bots?

June 13, 2017

Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA). Read the full article at MarketingProfs

Previous Article
Marketing Video: 10 Unexpected Business Benefits of Content Marketing
Marketing Video: 10 Unexpected Business Benefits of Content Marketing

This could have been titled "How and Where to Get More Funding for Content Marketing"--because it benefits ...

Next Article
Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need...