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The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version
The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version

B2B marketing and B2B customer journeys are becoming more like their B2C...

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Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's
Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's

Being on hold on the phone is probably one of the most attention-focused...