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Eight Ways to Reduce Search Ad CPA and Boost Conversions
Eight Ways to Reduce Search Ad CPA and Boost Conversions

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure hea...

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Consumers' Gift Card Preferences in the Digital Age
Consumers' Gift Card Preferences in the Digital Age

Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming in...