Five SEO Steps to Take Before Redesigning Your Site

March 3, 2014

Share this Article
Facebook
Twitter
Email
LinkedIn
Google+

Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses. Read the full article at MarketingProfs

Small Data Can Help Businesses Be More Human

By using small data, businesses can build mutually beneficial relationships...

The Most Commonly Used Email Marketing Tactics

The top three email tactics used by marketers are content relevancy, email...

Most Recent Articles

A Small Business Guide to Facebook Chatbots [Infographic]

Five SEO Steps to Take Before Redesigning Your Site

Previous Article

Next Article

Most Recent Articles

Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more...

Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things...

Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content...

It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful...

Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge...

Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major...

Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media. Read the full article at MarketingProfs

You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all...

Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as...

A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd...

Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar. Read the full article at MarketingProfs

Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media. Read the full article at MarketingProfs

Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can...

When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the...

With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail....

Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and...

Much is made of email content or design--and rightfully so--but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email...

Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas. ...

Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your...

Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the...