Videos are a great way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos (or “infomercials”) differ from other forms of video marketing is that they demonstrate the purpose of your product or service in an informative and engaging way. That is a great way to add value and build trust in your company.
While the Dropbox example has been well-reported (how Dropbox invested in an explainer video for their launch and generated $24 million in return), many more businesses have reaped the fruits of success investing in explainer videos, too.
A Quick Case Study
One of our own success stories would be Rapid Visas, a London-based business specializing in making the process of getting business and tourist visas to India and China easier. This business approached our animation studio for a short and snappy 90-second explainer video that would be positioned on their homepage and also used for their marketing campaigns. We developed a concept and wrote a script that would engage users and strengthen their brand identity; the animation sequences were weaved together with a professional voiceover explaining clearly what Rapid Visas does.
The results were amazing: a 120% increase in web conversions, in one month and a very, very happy client!
Here are five ways that you can use explainer videos to boost sales.
1. Explainer Videos Are the New User Manuals
When introducing or demonstrating the features and benefits of your products and services, explainer videos work wonders. An explainer video can show your customers how to access and use each and every function of your product and service. It’s the equivalent of a face-to-face product or service demonstration, if you will.
2. Explainer Videos Give Life to Presentations
Explainer videos can be used for sales presentations, inducting and training staff, or even as components for educational slideshows, to liven up all the information you are conveying to potential clients, or imparting to your students and pupils.
3. Explainer Videos Generate High Traffic
Explainer videos are great for generating web conversions because they help your viewers decide on buying your product or service more swiftly. Also, explainer videos have the power to keep your web traffic on your website for longer and reduce bounce rates (i.e., the rate at which users move away from your website).
4. Explainer Videos Offer Clarity
While reading reams of text is subject to multiple interpretations, an explainer video does not have this issue because it would (ideally) be based on a focused, sharp, and concise script. Explainer videos can also condense complex messages into something simpler, which makes it easier for viewers to get a comprehensive feel for your product or service.
5. Explainer Videos Add Personality to Your Business
One of the basic and traditional principles of good salesmanship is bringing personality into play. This is something that online businesses, in particular, demand because the lack of a face behind the website can put people off. An explainer video can reflect your personality and make web visitors feel that they have not come to a virtual equivalent of an empty shop.