Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

January 17, 2019

Being data-driven is a top priority for most marketers--because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization. Read the full article at MarketingProfs

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