Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]

June 17, 2015
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience. Read the full article at MarketingProfs
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