B2B vs. B2C Content Marketing: Stuff You Need to Know

June 16, 2016

Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ. Read the full article at MarketingProfs

Previous Article
Why You Need to Revamp the Customer Experience for Social Consumers
Why You Need to Revamp the Customer Experience for Social Consumers

Companies must keep their customer service game strong if they want to retain their customers and drive gro...

Next Article
Here Comes the Query: Wedding-Related Search Trends
Here Comes the Query: Wedding-Related Search Trends

Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries...