Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads

November 20, 2019

Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention--and business. Read the full article at MarketingProfs

Previous Article
Integrating Search and Social: Best-Practices for Cross-Channel Marketing
Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelli...

Next Article
How Long Does It Take to Produce a Marketing Email?
How Long Does It Take to Produce a Marketing Email?

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus...