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Are These Five Marketing Buzzwords and Concepts Overhyped?

November 1, 2017

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Most Recent Articles

Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. Read the full...

SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers. Read the full article at...

The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the...

Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand...

Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet. Read the full article at MarketingProfs

Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who...

Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at...

Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs

B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun &amp;...

Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program. Read the full...

WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its...

Instagram has major potential to bring awareness to your brand--and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of...

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Want to future-proof your business for search--and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how. Read the full article at MarketingProfs

Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do...

Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? Read the full article at MarketingProfs

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B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun &...