Issue link: http://marketingprofs.uberflip.com/i/121327
Day 1 Program • Thursday, October 10 Program subject to change at any time. Please contact your sales rep for the most up-to-date list of sessions, speakers, and scheduled activities. 8:30am–8:45am 8:45am–9:15am 9:30am–10:45am Setting the Stage—Ann Handley, MarketingProfs' Chief Content Officer Opening Keynote: Stuck in Elevators and Other Unsavory Networking Disasters—Jill Foster Social CRM for the B2B Enterprise 10:45am–11:00am ADVANCED POWER How to Build a Great B2B SESSION: Community on Facebook Mobile Marketing and Customer Retention: Never Miss the Moment of Opportunity Break B2B Conversion Rate Brand Against The Optimization Tactics: The Machine Latest Tips from High Impact Case Studies Creating Versatile, INTERACTIVE: Valuable Content for B2B Agile Marketing: Managing Results Marketing at the Speed of the Digital Age 11:00 am–12:15pm How to Form a Culture of Content Marketing and Dominate Your Industry 12:15pm–1:30pm Luncheon and #SocialSlam How Buyer Personas SMALL BUSINESS: Amp Up Your Content Optimizing Content MarINTERACTIVE: Reveal the Whole Truth Seizing the Narrative Marketing With keting with Multi-Contact LinkedIn Strategies to about Marketing Content to Outmaneuvered the Influencers Engagement Analytics Rocket Your Business Into & ROI Metrics Giants Your Market the Stratosphere Break POWER SESSION: Finding the Right Choreographing Content Yes You Can Measure Your INTERACTIVE: SEO and PPC Tips to Grow Cadence to Nurture Leads to Drive Business and Social Media Marketing Turning Your Sales Team Your Business to Sales Captivate Customers into Marketing Groupies 1:45 pm–3:00pm 3:00pm–3:30pm 3:30pm–4:45pm ADVANCED: Measuring Tradeshow ROI and Optimizing Your Investment INTERACTIVE: Tough Love for Your Website: Internet Marketing Live Clinic - Real-life Site Advice 5:00pm–5:45pm Keynote Presentation: Lessons from the Obama Campaign: What Businesses Can Learn from the President's Digital Strategy—Teddy Goff 5:45pm–7:15pm Reception B2B Marketing Forum • Oct 9–11, 2013 • Boston, MA Group & Enterprise Registration Options