MarketingProfs

Day 2 Program • Friday, October 11 Program subject to change at any time. Please contact your sales rep for the most up-to-date list of sessions, speakers, and scheduled activities. 8:15am –9:00am KEYNOTE PRESENTATION: The Story of the Six-Word Memoir Project: The Power of a Simple Idea—Larry Smith 9:15am–10:30am A Guide to Reducing Your Churn Rate and Increasing Customer Loyalty 10:30am–11:00am Refreshment Break POWER SESSION: 7 Advanced Writing Develping an Online Location Intelligence the Your Presentation IS Part Techniques to Make Your Community to Drive Next Big Opportunity in of Your Marketing Strategy Blog a Smashing Leads, Opportuntities and B2B Marketing Revenue Break Segmentation Activation: Content Marketing in the TBD Mobile & Social: Building Customer AcquiAge of Crap The Perfect Content sition Around Actionable Marketing 1-2 Punch Customer Insight 11:00am–11:30am 11:30am–11:45am 11:45 am–12:15pm 12:15pm–1:45pm 2:00pm–3:15pm ADVANCED POWER SESSION: Analytics Every Marketer Needs to Communicate ROI Across Teams SMALL BUSINESS: Essentials of Marketing Automation for Small Businesses Making Big Data Small INTERACTIVE SESSION: Creating Video Content Through Improv INTERACTIVE SESSION: Take 10 with Q&A: PART 1 Setting Marketing Objectives & Goals INTERACTIVE SESSION: Take 10 with Q&A: PART 2 Selecting Metrics and Measurement Data Captures KEYNOTE LUNCHEON: How to Make Boring Technology or Financial Data (Blech) Compelling Through Storytelling—Steven Shepard Panel Discussion: You're Going need a Bigger Funnel Fire Up Your Lists! 13 B2B Marketing Automation Keys to More Awesome and CRM, the A to Z Email, Social and Mobile Integration Visual Storytelling Techniques to Create Successful Marketing Campaigns and Improve Sales Enablement 3:15pm–3:30pm Break 3:30pm–4:30pm Closing General Session B2B Marketing Forum • Oct 9–11, 2013 • Boston, MA Group & Enterprise Registration Options TBD

• Cover