Pre-conference Workshops: AM Options
Moving From a Tactical to Strategic Demand Approach to Increase Closed Sales
instructor: Carlos Hidalgo—CEO, ANNUITAS
An Intensive Workshop on Marketing Writing (Even for Non-Writers) (Yes, You)
instructor: Erika Napalotano—Head Redhead, RHW Media
Gaining Actionable Insights with Google Analytics
instructor: Christopher Penn— Vice President of Marketing Technology, SHIFT Communications
Pre-conference Workshops: PM Options
Must-Have Mobile Tools and Strategies for the B2B Marketer
instructor: Kim Dushinski—President, Mobile Marketing Profits
A Practical Plan for Building Game-Changing Buyer Personas
instructor: Adele Revella—President, Buyer Persona Institute, Inc.
How B2B Small Business Marketers Can Use Content to Drive Leads and Sales
instructors: Shelly Kramer—CEO, V3 Integrated Marketing
Amy Vernon—General Manager of Social Media, Internet Media Labs
B2B Marketing Forum • Oct 9–11, 2013 • Boston, MA
Group & Enterprise Registration Options
