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Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness
Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

The SIC and NAICS classification systems were developed in an era of relatively little technology, but they...

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Global Advertising Forecast for 2017 by Ad Medium and Region
Global Advertising Forecast for 2017 by Ad Medium and Region

In 2017, brands will spend more on Internet advertising than on traditional television advertising--for the...