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  • Everybody Writes preview

    Everybody Writes preview

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  • Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

    Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

    In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? Read the...

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  • Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]

    Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]

    Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in...

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  • Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

    Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

    The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps. ...

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  • How to Foster Well-Being While Working Remotely [Infographic]

    How to Foster Well-Being While Working Remotely [Infographic]

    The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • How to Calculate the ROI of Your SEO Campaigns

    How to Calculate the ROI of Your SEO Campaigns

    If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even...

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  • The Most Effective Link-Building Tactics According to SEO Pros

    The Most Effective Link-Building Tactics According to SEO Pros

    Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io. Read the full...

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  • Assessing Your CRM Implementation: Two Questions to Ask Yourself

    Assessing Your CRM Implementation: Two Questions to Ask Yourself

    The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we...

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  • The Social Networks Used Most by B2B Marketers

    The Social Networks Used Most by B2B Marketers

    LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. Read...

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  • The Three Key Types of Influencer Marketing Campaigns [Infographic]

    The Three Key Types of Influencer Marketing Campaigns [Infographic]

    Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Read the full article at MarketingProfs

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  • It's Time for Chief Market Officers to Play Offense

    It's Time for Chief Market Officers to Play Offense

    Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4...

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  • You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

    You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]

    Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media...

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  • How Marketers Can Succeed With Instagram Stories [Infographic]

    How Marketers Can Succeed With Instagram Stories [Infographic]

    Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. Read the full article...

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  • B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns. Read the...

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  • The World's 50 Most Influential CMOs in 2020

    The World's 50 Most Influential CMOs in 2020

    Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn. Read the full article at...

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  • A New Way of Working Remotely: Email and IM Aren't Enough

    A New Way of Working Remotely: Email and IM Aren't Enough

    When your employees are working remotely, email and messaging apps are a natural fallback for internal communication. Find out what their limitations are and how to solve complex collaboration...

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  • How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

    How to Solve Conflicts With Your Business Partners by Developing Win-Win Agreements

    Don't let company disagreements get in the way of creative solutions. Use these conflict-solving tactics to improve both internal and external business relationships. Check out the article. Read...

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  • Your B2B Influencer Strategy: How to Get it Right

    Your B2B Influencer Strategy: How to Get it Right

    We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world....

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  • B2B Conversational Marketing: What Customers Want

    B2B Conversational Marketing: What Customers Want

    B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren't met, according to recent research from...

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  • Staff Compensation Trends Amid COVID-19 [Infographic]

    Staff Compensation Trends Amid COVID-19 [Infographic]

    Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half. Read the full article at MarketingProfs

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  • Six Key Metrics for Measuring Online Event Success [Infographic]

    Six Key Metrics for Measuring Online Event Success [Infographic]

    When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business....

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