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  • Everybody Writes preview

    Everybody Writes preview

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  • Why Customers Take Brand Surveys

    Why Customers Take Brand Surveys

    Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO. Read the full article at...

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  • What Is Interactive Marketing, and How Does It Help Your Bottom Line?

    What Is Interactive Marketing, and How Does It Help Your Bottom Line?

    New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for...

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  • Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

    Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

    B2B marketers, who relied on tradeshows and conferences, will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were--because there is a better way...

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  • B2B Buyers' Top Challenges With Their Current Vendors

    B2B Buyers' Top Challenges With Their Current Vendors

    B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • 8 Tips for Discovering Your Writing Genius [Infographic]

    8 Tips for Discovering Your Writing Genius [Infographic]

    Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel...

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  • It's the Right Time: Three Types of Content to Develop Now

    It's the Right Time: Three Types of Content to Develop Now

    It's more important than ever to communicate with your customers with messages that are authentic, that build relationships--and offer useful information relevant to their business right now....

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  • The Keys to Effective Off-Site Search Engine Optimization [Infographic]

    The Keys to Effective Off-Site Search Engine Optimization [Infographic]

    Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms. Read the...

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  • Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]

    Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global...

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  • Six 'New Normal' Marketing Tips for Reopening Businesses

    Six 'New Normal' Marketing Tips for Reopening Businesses

    Reopening during and after the pandemic is fraught with challenges but laden with opportunities. For marketers, it's an ideal time to take advantage of new marketing and communications approaches...

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  • The Most Effective Marketing Tactics for Driving App Installs

    The Most Effective Marketing Tactics for Driving App Installs

    Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony. Read the full article at MarketingProfs

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  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to...

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  • Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format?...

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  • The State of Public Relations: COVID-19's Impact on the Industry

    The State of Public Relations: COVID-19's Impact on the Industry

    Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic,...

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  • How to Create Engaging Instagram Carousel Posts [Infographic]

    How to Create Engaging Instagram Carousel Posts [Infographic]

    Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. Read the full...

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  • Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal--if you use the right...

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  • Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

    Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

    The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and...

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  • Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]

    Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]

    To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations. Read the full article at...

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  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are...

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  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped...

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  • The Biggest Challenges With Executing Account-Based Marketing Programs

    The Biggest Challenges With Executing Account-Based Marketing Programs

    The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase. ...

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