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  • Everybody Writes preview

    Everybody Writes preview

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  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)

    One of the most frustrating moments of the sales process is the "no-show"--when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call. But that...

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  • How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

    How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

    Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its...

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  • Eight Top Email Design Trends of 2019 [Infographic]

    Eight Top Email Design Trends of 2019 [Infographic]

    Good-old email... It keeps improving and proving itself year after year, keeping pace with the newest of marketing channels and tactics. Is that still true in 2019? We're already well into the...

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  • The Company Behaviors That Employees Won't Tolerate

    The Company Behaviors That Employees Won't Tolerate

    Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research from...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

    Five Reasons Every B2B Marketer Should Make the Switch to Google Tag Manager

    If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content...

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  • Three Reasons Most Content Marketing Fails, and What to Do About Them

    Three Reasons Most Content Marketing Fails, and What to Do About Them

    Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows...

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  • 11 Important Skills for Modern Marketers [Infographic]

    11 Important Skills for Modern Marketers [Infographic]

    Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now...

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  • The Top Challenges Facing In-House Creative Teams

    The Top Challenges Facing In-House Creative Teams

    Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow. Read the full article at MarketingProfs

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  • Employee Engagement: Three Ways to Improve Your Strategy and Approach

    Employee Engagement: Three Ways to Improve Your Strategy and Approach

    What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As...

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  • Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

    Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

    'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines. Read the full article at MarketingProfs

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  • How Effective Is Your Brand on Social Media? Here's How You Can Measure That.

    How Effective Is Your Brand on Social Media? Here's How You Can Measure That.

    Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all...

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  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    The Most Unacceptable Office Communication Habits and Manager Behaviors

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research...

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  • How to Get Marketers to Think Like Salespeople... and Vice Versa

    How to Get Marketers to Think Like Salespeople... and Vice Versa

    Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other,...

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  • Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right...

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  • The Key to Effective Direct Mail Marketing

    The Key to Effective Direct Mail Marketing

    Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from...

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  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    How to Keep Your Email Marketing Strategy Relevant to Millennials

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad...

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  • Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically...

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  • The Technologies That Are Disrupting Digital Marketing [Infographic]

    The Technologies That Are Disrupting Digital Marketing [Infographic]

    Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting,...

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  • Why Testimonials Are B2B Companies' Most Important Marketing Tool

    Why Testimonials Are B2B Companies' Most Important Marketing Tool

    B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased...

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  • Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to...

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