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  • Everybody Writes preview

    Everybody Writes preview

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  • Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]

    Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]

    Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations. Read the full...

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  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Seven Ways to Build a Loyal Customer Base With Content Marketing

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers....

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  • Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

    Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

    2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C...

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  • The Content Characteristics of High-Performing Blog Posts

    The Content Characteristics of High-Performing Blog Posts

    Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    What Is Zero-Party Data, Why Should Marketers Care, and How Can You Collect It?

    In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to...

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  • AI in B2B: Let's Not Forget the Intelligence of Humans

    AI in B2B: Let's Not Forget the Intelligence of Humans

    Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking....

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  • Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

    Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

    How can you ensure that your team members--or, more generally, all those at your company, employees and execs alike--get to and stay in mentally and emotionally healthy place? And should that...

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  • How to Build Interactive Content to Achieve Your Digital Marketing Goals

    How to Build Interactive Content to Achieve Your Digital Marketing Goals

    Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here...

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  • The Average Age and Tenure of C-Suite Executives

    The Average Age and Tenure of C-Suite Executives

    Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry. ...

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  • How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

    How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]

    Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.' Read the full article at...

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  • Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead)

    Five Reasons Companies Ditch Big-Name CRMs (And Go With Startups' Instead)

    The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an...

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  • How to Win a Price War (And Prevent Future Ones)

    How to Win a Price War (And Prevent Future Ones)

    Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but...

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  • How the Fastest-Growing US Companies Are Using Social Media

    How the Fastest-Growing US Companies Are Using Social Media

    The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published...

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  • How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

    How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

    How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs...

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  • Identity Marketing: How Can Companies Relate to Customers' Changing Identities?

    Identity Marketing: How Can Companies Relate to Customers' Changing Identities?

    Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of...

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  • Metrics for Measuring Transactional Email Success

    Metrics for Measuring Transactional Email Success

    Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. Read the full article at MarketingProfs

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  • Qualitative Research: Even More Important in the Age of Big Data

    Qualitative Research: Even More Important in the Age of Big Data

    Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need...

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  • The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]

    The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]

    When building or updating a contact page, or including a contact form in any of your digital marketing projects, go through this checklist. You'll make your customer's life easier--and increase...

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  • Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [Podcast]

    Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [Podcast]

    StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster. Read the full article at MarketingProfs

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  • Is Your Platform-Heavy Martech Stack Costing You?

    Is Your Platform-Heavy Martech Stack Costing You?

    A platform-heavy marketing tech stack--email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between--creates a world of obstacles, including...

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