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  • Everybody Writes preview

    Everybody Writes preview

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  • How Content Intelligence Can Empower Your Business [Infographic]

    How Content Intelligence Can Empower Your Business [Infographic]

    You can produce all the content you want, but if you're not gathering intelligence about that content--such as who is consuming it, when and how it's being consumed, and whether it's making an...

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  • Five Email Trends and Best-Practices for 2019

    Five Email Trends and Best-Practices for 2019

    A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright--as long as we take advantage of important...

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  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too--including transmedia...

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  • 28 of the Best Productivity Hacks for 2019 (And Beyond)

    28 of the Best Productivity Hacks for 2019 (And Beyond)

    There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms...

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  • Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your...

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  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Being data-driven is a top priority for most marketers--because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a...

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  • The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]

    The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with. ...

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  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Five Things Micro-Influencers Want Brands to Understand in 2019

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly...

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  • The Work-Life Balance of SMB Owners

    The Work-Life Balance of SMB Owners

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to...

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  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So...

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  • What Do CMOs Predict for 2019? [Infographic]

    What Do CMOs Predict for 2019? [Infographic]

    What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data...

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  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep...

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  • Why Consumers Click on Paid-Search Ads

    Why Consumers Click on Paid-Search Ads

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. ...

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  • Direct Response Copywriting: How to Craft Copy That Converts [Infographic]

    Direct Response Copywriting: How to Craft Copy That Converts [Infographic]

    Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful...

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  • Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

    Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

    Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly. Read the full article at MarketingProfs

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  • How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

    How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

    If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes...

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  • Context Is Everything: Disruption and Perceptual Vigilance [Video]

    Context Is Everything: Disruption and Perceptual Vigilance [Video]

    Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers...

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  • How to Make an Effective Testimonial Video: A Step-by-Step Guide

    How to Make an Effective Testimonial Video: A Step-by-Step Guide

    Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their...

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  • Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]

    Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]

    Some people--including many of your customers--practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"?...

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