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  • Everybody Writes preview

    Everybody Writes preview

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  • Rate Card: How Much Social Influencers Charge Brands

    Rate Card: How Much Social Influencers Charge Brands

    How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type? Read the full article at MarketingProfs

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  • Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

    Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

    Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness...

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  • 10 Examples of the Best Brand-Community Landing Pages

    10 Examples of the Best Brand-Community Landing Pages

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing...

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  • 10 Effective Tactics for Promoting Your Content

    10 Effective Tactics for Promoting Your Content

    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Three Types of Events That Will Fuel Sales for Your Brand

    Three Types of Events That Will Fuel Sales for Your Brand

    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales--certain types of events more than others,...

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  • Voice Search Stats Compilation: 2019 [Infographic]

    Voice Search Stats Compilation: 2019 [Infographic]

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out...

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  • Artificial Intelligence: A Detailed Overview [Infographic]

    Artificial Intelligence: A Detailed Overview [Infographic]

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries....

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  • The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you...

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  • Do Marketers Take Enough Creative Risks?

    Do Marketers Take Enough Creative Risks?

    Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group. Read the full article at MarketingProfs

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  • Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

    Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

    Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in...

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  • LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

    LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

    LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. Read the full article at MarketingProfs

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  • AR and VR: Revolutionizing Marketing Through Immersive Technologies

    AR and VR: Revolutionizing Marketing Through Immersive Technologies

    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their...

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  • Five Keys to Building Better Buyer Experiences

    Five Keys to Building Better Buyer Experiences

    Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key...

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  • How to Be Happier at Work [Infographic]

    How to Be Happier at Work [Infographic]

    Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on...

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  • How Much Does a Video Cost to Produce? [Infographic]

    How Much Does a Video Cost to Produce? [Infographic]

    You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and...

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  • Is the Fight Against Bot Ad Fraud Succeeding?

    Is the Fight Against Bot Ad Fraud Succeeding?

    Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers...

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  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even...

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  • The Top Characteristics of Successful SMB Leaders

    The Top Characteristics of Successful SMB Leaders

    Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent...

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  • How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]

    Twitter has 330 million active monthly users. More than 500 million tweets go out each day--roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?...

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  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the...

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