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  • Everybody Writes preview

    Everybody Writes preview

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  • The Most Essential Skills for Aspiring Marketers

    The Most Essential Skills for Aspiring Marketers

    Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro. Read the full article at MarketingProfs

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  • Five Steps for Leading Email Marketing Through Change and Crisis

    Five Steps for Leading Email Marketing Through Change and Crisis

    What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email...

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  • Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

    Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

    Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify,...

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  • The Most Common SEO Mistakes on Websites [Infographic]

    The Most Common SEO Mistakes on Websites [Infographic]

    The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • How to Use Empathy in Your B2B Brand Storytelling

    How to Use Empathy in Your B2B Brand Storytelling

    Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what...

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  • Lessons Learned From Turning an Event Virtual in 19 Days

    Lessons Learned From Turning an Event Virtual in 19 Days

    Marketers are accustomed to a changing environment--from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced...

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  • The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

    The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

    Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes. Read the full article at MarketingProfs

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  • How to Identify and Maximize Sales Enablement ROI [Infographic]

    How to Identify and Maximize Sales Enablement ROI [Infographic]

    Sales enablement--providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers--is fast becoming a core function of marketing departments. And no...

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  • An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

    An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

    The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline--the first thing that gets noticed. If people don't read your headline, they don't go...

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  • COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

    COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

    The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read...

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  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and...

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  • The Future of Marketing Events in the Age of COVID-19

    The Future of Marketing Events in the Age of COVID-19

    The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve--and the safety of speakers, sponsors, and attendees--at...

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  • CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

    CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

    Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council. Read the full article at...

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  • B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

    B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

    As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as...

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  • How to Find Remote Work [Infographic]

    How to Find Remote Work [Infographic]

    Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when...

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  • Are Marketers Friends With Their Coworkers on Social Media?

    Are Marketers Friends With Their Coworkers on Social Media?

    Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to...

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  • The Role of Customer Empathy in the Future of Marketing

    The Role of Customer Empathy in the Future of Marketing

    As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to...

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  • Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

    Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

    Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not...

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  • Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]

    Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]

    You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and...

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  • COVID-19's Impact on Digital Agencies' Revenue and Leads

    COVID-19's Impact on Digital Agencies' Revenue and Leads

    Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers. Read the full article at MarketingProfs

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