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  • Everybody Writes preview

    Everybody Writes preview

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  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution

    When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns...

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  • What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

    What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

    Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we...

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  • Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]

    Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]

    From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on...

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  • Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

    Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

    The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics. Read the full article at...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Top 10 Video Trends [Infographic]

    Top 10 Video Trends [Infographic]

    From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching. ...

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  • Four Considerations Before Investing in AI for Marketing

    Four Considerations Before Investing in AI for Marketing

    Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI. Read the full article...

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  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions. Read the full article at...

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  • How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]

    How to Grow Your Company Fast: 'Scale or Fail' Author Allison Maslan on Marketing Smarts [Podcast]

    Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Read the full article at...

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  • The Top Factors That Slow B2B Purchases

    The Top Factors That Slow B2B Purchases

    B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad. Read the full article at MarketingProfs

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  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted. ...

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  • Five Tips to Ace This Holiday Season With Search Ads

    Five Tips to Ace This Holiday Season With Search Ads

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to...

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  • How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

    How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

    Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps--and hinders--the purchase...

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  • Black Friday and Cyber Monday Email Benchmarks

    Black Friday and Cyber Monday Email Benchmarks

    Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate,...

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  • Holiday Planning: How and When to Market for Thanksgiving [Infographic]

    Holiday Planning: How and When to Market for Thanksgiving [Infographic]

    Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on...

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  • Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

    Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

    B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What...

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  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?

    Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many...

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  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV. Read the full article at...

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  • US Millennials' 100 Favorite Brands [Infographic]

    US Millennials' 100 Favorite Brands [Infographic]

    Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. Read the full article at MarketingProfs

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  • Seven Ways to Catapult Conversion for Mobile

    Seven Ways to Catapult Conversion for Mobile

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you. Read the full article at MarketingProfs

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  • Five Email Deliverability Myths Debunked

    Five Email Deliverability Myths Debunked

    Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email...

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