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  • Everybody Writes preview

    Everybody Writes preview

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  • Marketing Events in a Post-Pandemic World: Opportunities for Innovation

    Marketing Events in a Post-Pandemic World: Opportunities for Innovation

    Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live...

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  • Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

    Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

    How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing...

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  • How to Identify and Avoid Survey Response Bias [Infographic]

    How to Identify and Avoid Survey Response Bias [Infographic]

    We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes...

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  • Would People Rather Watch an Ad or Share Their Email Address?

    Would People Rather Watch an Ad or Share Their Email Address?

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Digital Transformation During COVID-19: How Can Marketers Lead the Way?

    Digital Transformation During COVID-19: How Can Marketers Lead the Way?

    Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide...

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  • What B2B Buyers Want From Tech Vendors Right Now

    What B2B Buyers Want From Tech Vendors Right Now

    Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent...

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  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    If your salespeople aren't effective presenters, they'll never achieve their full potential--even if they're good at selling. Which is why it's critical to understand and monitor this vital skill....

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  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email--since so many of us have been relying on digital communication more than...

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  • The Value That Creatives Bring to Business Results [Infographic]

    The Value That Creatives Bring to Business Results [Infographic]

    Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly...

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  • How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

    How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

    MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the...

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  • Five Best-Practices for B2B Social Media Influencer Marketing

    Five Best-Practices for B2B Social Media Influencer Marketing

    B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice...

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  • Search Trends During COVID-19 and the Exit Phase [Infographic]

    Search Trends During COVID-19 and the Exit Phase [Infographic]

    Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look...

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  • SEO vs. Google Ads: Which Approach Is More Effective?

    SEO vs. Google Ads: Which Approach Is More Effective?

    Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research...

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  • Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your...

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  • Why Innovation Must Be Your Agency's First Priority

    Why Innovation Must Be Your Agency's First Priority

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must--constantly, continually, and...

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  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye....

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  • B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales

    B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales

    Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey. Read the full article at MarketingProfs

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  • Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at...

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  • How to Survive a Layoff or Furlough During the Pandemic [Infographic]

    How to Survive a Layoff or Furlough During the Pandemic [Infographic]

    Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to...

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  • Survive or Thrive? CEOs Must Invest Now in Marketing

    Survive or Thrive? CEOs Must Invest Now in Marketing

    The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires--causing the very problem they were trying to avoid. That is precisely what is...

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