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  • Everybody Writes preview

    Everybody Writes preview

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  • The Meteoric Rise of Podcasting--and Podcast Advertising [Infographic]

    The Meteoric Rise of Podcasting--and Podcast Advertising [Infographic]

    Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand...

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  • Frenemies: The Battle of Rival Brand Fans on Social Media

    Frenemies: The Battle of Rival Brand Fans on Social Media

    The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the...

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  • How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]

    SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers. Read the full article at...

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  • A Guide to Using Video in Your Sales Prospecting

    A Guide to Using Video in Your Sales Prospecting

    Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help. Read the full...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • The 25 Most Relevant Brands to US Consumers

    The 25 Most Relevant Brands to US Consumers

    Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet. Read the full article at MarketingProfs

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  • How to Create a Video Marketing Strategy

    How to Create a Video Marketing Strategy

    Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs

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  • Six Ways to Increase Revenue With Email Personalization

    Six Ways to Increase Revenue With Email Personalization

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics. Read the full article at...

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  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who...

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  • The State of B2B Marketing Data Quality in 2018

    The State of B2B Marketing Data Quality in 2018

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun &...

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  • B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]

    B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]

    Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries. Read the full article...

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  • The Influence of Instagram [Infographic]

    The Influence of Instagram [Infographic]

    Instagram has major potential to bring awareness to your brand--and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of...

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  • Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

    Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)

    WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its...

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  • 2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program. Read the full...

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  • Five Ways to Use Video in Your Hiring Process

    Five Ways to Use Video in Your Hiring Process

    Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do...

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  • How Your Business Can Win at Voice Search

    How Your Business Can Win at Voice Search

    Want to future-proof your business for search--and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how. Read the full article at MarketingProfs

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  • Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

    How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your...

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  • Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts

    Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers? Read the full article at MarketingProfs

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  • Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    Social Selling for LinkedIn: Seven Practical Tips [Infographic]

    LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions. Read the full article at...

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  • Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Give Them Something to Talk About: 'Talk Triggers' Authors Jay Baer and Daniel Lemin on Marketing Smarts [Podcast]

    Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.' Read the full article at MarketingProfs

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  • Are Your Value Propositions Working?

    Are Your Value Propositions Working?

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping...

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