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  • Everybody Writes preview

    Everybody Writes preview

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  • Your Giant Email Marketing Statistics Guide [Infographic]

    Your Giant Email Marketing Statistics Guide [Infographic]

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So...

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  • Marketers Beware: #BadStockPhotosOfMyJob

    Marketers Beware: #BadStockPhotosOfMyJob

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what...

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  • Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Join the Marketing Rebellion or Get Left Behind: Author Mark Schaefer on Marketing Smarts

    Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company...

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  • The 20 Biggest Winners on Google Search Last Year

    The 20 Biggest Winners on Google Search Last Year

    YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • 16 Planning Tips for Tradeshow Success [Infographic]

    16 Planning Tips for Tradeshow Success [Infographic]

    Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a...

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  • How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at...

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  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Customer lifecycle assessment is all about steady improvement--identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so...

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  • How Important Are Online Reviews for Local Businesses?

    How Important Are Online Reviews for Local Businesses?

    Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal. Read the full article at...

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  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental,...

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  • The Marketing Metrics That Matter to the Bottom Line

    The Marketing Metrics That Matter to the Bottom Line

    Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are...

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  • Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing. Read the full article at MarketingProfs

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  • The Local Search Factors That Matter Most

    The Local Search Factors That Matter Most

    Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. Read the full article at MarketingProfs

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  • Context Is Everything: Consumer Behavior [Video]

    Context Is Everything: Consumer Behavior [Video]

    Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. Read the...

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  • How to Find Your Company's Most Powerful Thought Leaders--and Your Company 'Story'

    How to Find Your Company's Most Powerful Thought Leaders--and Your Company 'Story'

    B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof....

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  • 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

    21 Instagram Stats Every E-Commerce Brand Should Know [Infographic]

    Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram. ...

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  • How to Choose the Most Appealing Images for Your Email and Content Marketing

    How to Choose the Most Appealing Images for Your Email and Content Marketing

    A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal...

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  • What Workers Want Most From Employers

    What Workers Want Most From Employers

    Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently. Read the full...

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  • How Voice Search Can Drive Phone Calls to Your Business [Infographic]

    How Voice Search Can Drive Phone Calls to Your Business [Infographic]

    As more and more consumers use voice search, they are often following up on those search results via voice as well--by calling the businesses they want to reach. Here's how you can make sure your...

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  • Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

    Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content

    You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video...

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  • Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]

    Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]

    MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This...

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