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  • Everybody Writes preview

    Everybody Writes preview

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  • Five Steps to Winning Back Lost Customers by Using Targeted Content

    Five Steps to Winning Back Lost Customers by Using Targeted Content

    Losing the occasional customer is an inevitable reality--but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure...

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  • What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]

    What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]

    What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how...

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  • Interest in Marketing Tactics Based on Search Volume [Infographic]

    Interest in Marketing Tactics Based on Search Volume [Infographic]

    Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush. Read the full article at MarketingProfs

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  • The Content Habits and Preferences of Engineers

    The Content Habits and Preferences of Engineers

    Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Three Agile Marketing Tips for the Post-Pandemic Economy

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change...

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  • Your New Content Marketing Engine: Podcasting

    Your New Content Marketing Engine: Podcasting

    Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in...

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  • What Persuades Buyers to Try New B2B Tech Vendors and Products?

    What Persuades Buyers to Try New B2B Tech Vendors and Products?

    Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews,...

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  • Seven Typography Design Trends for 2021 [Infographic]

    Seven Typography Design Trends for 2021 [Infographic]

    What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this...

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  • Three Activities to Prioritize for Maximum Marketing ROI in 2021

    Three Activities to Prioritize for Maximum Marketing ROI in 2021

    The full effects of 2020 on marketing budgets in 2021 have yet to be felt, but it's safe to say marketers will have to focus more than ever on ROI. To ensure your marketing strategy gets peak...

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  • How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

    How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]

    How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back...

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  • The Great SEO Question: Is Backlinking Dead? [Infographic]

    The Great SEO Question: Is Backlinking Dead? [Infographic]

    A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link...

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  • The Biggest Frustrations of Content Managers [Infographic]

    The Biggest Frustrations of Content Managers [Infographic]

    Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content. Read...

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  • Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic

    Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic

    The accelerated transfer of B2B business to digital-only formats has emphasized the importance of sales enablement technology. Even after the pandemic, digital-first attitudes are likely to...

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  • The Benefits of Green B2B Branding

    The Benefits of Green B2B Branding

    Going green is usually associated with consumer awareness, so it may seem irrelevant to consider for a B2B company. Not so: from financial benefits to positive PR opportunities, B2B marketers have...

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  • It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major...

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  • The Most Impactful Emerging Marketing Technologies

    The Most Impactful Emerging Marketing Technologies

    Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according...

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  • How to Perform a Social Media Competitive Analysis

    How to Perform a Social Media Competitive Analysis

    A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most...

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  • Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

    Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

    Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our...

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  • How to Build a Content Marketing Funnel That Will Drive Sales

    How to Build a Content Marketing Funnel That Will Drive Sales

    Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how. Read...

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  • 11 Email Design Trends to Watch in 2021

    11 Email Design Trends to Watch in 2021

    Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? Read the full article at MarketingProfs

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