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  • Everybody Writes preview

    Everybody Writes preview

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  • Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

    Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

    Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from...

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  • The Value in Going Viral (And Five Steps to Improve Your Odds)

    The Value in Going Viral (And Five Steps to Improve Your Odds)

    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with...

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  • 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)

    11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)

    As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges:...

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  • The Most (And Least) Effective PPC Channels

    The Most (And Least) Effective PPC Channels

    Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)

    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark...

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  • Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Five Tips to Take Your Marketing Presentations From Good Enough to Great

    Marketers are often the default creators of presentations for conferences, webinars, meetings--even Sales decks. These simple design tips can make your presentations more convincing and engaging. ...

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  • 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group. Read the full...

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  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now

    Social media has been a key part of digital marketing--but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be...

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  • The Psychology of Status Purchases [Infographic]

    The Psychology of Status Purchases [Infographic]

    Human beings, your customers included, are concerned about their status in society--and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In...

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  • Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

    Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

    Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business,...

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  • Forget ROAS, It's All About ROMI Now

    Forget ROAS, It's All About ROMI Now

    ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI. Read the full article at MarketingProfs

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  • Underrated But Effective Link-Building Tactics for SEO [Infographic]

    Underrated But Effective Link-Building Tactics for SEO [Infographic]

    Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done...

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  • Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]

    Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]

    Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from RAIN...

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  • Accelerated B2B Sales Growth: Challenges and Strategies

    Accelerated B2B Sales Growth: Challenges and Strategies

    B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to...

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  • Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

    Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

    To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches...

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  • Five Tips on How to Use Influencer Content in Paid Media [Infographic]

    Five Tips on How to Use Influencer Content in Paid Media [Infographic]

    Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. Read...

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  • Four Types of Influencers for Your Influencer Marketing Campaigns

    Four Types of Influencers for Your Influencer Marketing Campaigns

    There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the...

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  • Why Workers Consider Quitting Their Jobs [Infographic]

    Why Workers Consider Quitting Their Jobs [Infographic]

    Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com. Read the full article at MarketingProfs

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  • Brand Marketing vs. Performance Marketing: Finding the Right Balance

    Brand Marketing vs. Performance Marketing: Finding the Right Balance

    Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant...

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  • How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

    How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]

    Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding. Read the full article at MarketingProfs

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