Latest Content

Welcome to MarketingProfs, where our mission is to help marketers build campaigns that work. Explore our Hub for the latest marketing content - ebooks, tweets, pictures, videos, and more!

  • Everybody Writes preview

    Everybody Writes preview

    Read Flipbook
  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things...

    Read Article
  • A Small Business Guide to Facebook Chatbots [Infographic]

    A Small Business Guide to Facebook Chatbots [Infographic]

    Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more...

    Read Article
  • 2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    2019 B2C Content Marketing Benchmarks, Budgets, and Trends

    Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content...

    Read Article
  • Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

    Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events

    Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major...

    Read Article
  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

    Register Now
  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge...

    Read Article
  • How to Use the Right Charts and Graphs for Your Data [Infographic]

    How to Use the Right Charts and Graphs for Your Data [Infographic]

    It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful...

    Read Article
  • The State of Blogging: Post Length and Publishing Frequency Trends

    The State of Blogging: Post Length and Publishing Frequency Trends

    Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media. Read the full article at MarketingProfs

    Read Article
  • Online Reputation Management 101: What You Need to Know [Infographic]

    Online Reputation Management 101: What You Need to Know [Infographic]

    Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar. Read the full article at MarketingProfs

    Read Article
  • Four Steps to Ensure Your Email Campaigns Work

    Four Steps to Ensure Your Email Campaigns Work

    A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd...

    Read Article
  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as...

    Read Article
  • Five Buzzworthy SEO Trends for 2019

    Five Buzzworthy SEO Trends for 2019

    You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all...

    Read Article
  • Should Brands Take Public Stands on Political Issues?

    Should Brands Take Public Stands on Political Issues?

    Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media. Read the full article at MarketingProfs

    Read Article
  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right

    With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail....

    Read Article
  • How to Heat Up Marketing Impact With Data-Driven Personas

    How to Heat Up Marketing Impact With Data-Driven Personas

    When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the...

    Read Article
  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can...

    Read Article
  • The Email Innovations That Most Interest Consumers

    The Email Innovations That Most Interest Consumers

    Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and...

    Read Article
  • Email Personalization: Stats and Tips [Infographic]

    Email Personalization: Stats and Tips [Infographic]

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the...

    Read Article
  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your...

    Read Article
  • How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas. ...

    Read Article
  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)

    Much is made of email content or design--and rightfully so--but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email...

    Read Article
  • loading
    Loading More...