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    Everybody Writes preview

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  • How to Perform a Content Audit That Skyrockets Your Organic Traffic

    How to Perform a Content Audit That Skyrockets Your Organic Traffic

    If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit...

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  • How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success

    How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success

    These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort...

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  • Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

    Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

    Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement. Read the full article at...

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  • A Timeline of Select Social Media Platforms [Infographic]

    A Timeline of Select Social Media Platforms [Infographic]

    The list of social apps, networks, sites--platforms of all sorts--is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history....

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • The Six Most Popular Digital Marketing Channels With Small Businesses

    The Six Most Popular Digital Marketing Channels With Small Businesses

    Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest. Read the...

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  • Three Actionable SEO Techniques to Improve Your Website Right Now

    Three Actionable SEO Techniques to Improve Your Website Right Now

    Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do...

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  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with...

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  • You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]

    You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]

    As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or...

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  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in...

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  • Lead-Scoring Accuracy Checklist: How Do You Rate?

    Lead-Scoring Accuracy Checklist: How Do You Rate?

    Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your...

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  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Read the...

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  • How to Take Calculated Risks [Infographic]

    How to Take Calculated Risks [Infographic]

    In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you. Read...

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  • What Consumers Associate With the Apple, Facebook, and Google Brands

    What Consumers Associate With the Apple, Facebook, and Google Brands

    How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google? Read the full article at MarketingProfs

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  • How to Optimize Page Titles to Strengthen Your Website's SEO

    How to Optimize Page Titles to Strengthen Your Website's SEO

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher...

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  • Five Website Conversion Principles That Will Increase Your Lead Volume

    Five Website Conversion Principles That Will Increase Your Lead Volume

    Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five...

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  • A Guide to Using Infographics for Lead Generation [Infographic]

    A Guide to Using Infographics for Lead Generation [Infographic]

    Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for...

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  • The Most Difficult B2B Marketing Jobs to Hire For

    The Most Difficult B2B Marketing Jobs to Hire For

    B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear...

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  • The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

    The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

    John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing. ...

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  • How to Ensure Compliance for Companywide Content

    How to Ensure Compliance for Companywide Content

    Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course,...

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  • 10 Recurring SEO Health Checks You Need to Be Doing

    10 Recurring SEO Health Checks You Need to Be Doing

    Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings--and to retain them. Part of the onsite work is a systematic review of sources...

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