Latest Content

Welcome to MarketingProfs, where our mission is to help marketers build campaigns that work. Explore our Hub for the latest marketing content - ebooks, tweets, pictures, videos, and more!

  • Everybody Writes preview

    Everybody Writes preview

    Read Flipbook
  • 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group. Read the full...

    Read Article
  • Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging

    Post-Pandemic Event Checklist: Audience-Centric Innovation and Messaging

    Planning events in the post-pandemic world will require an audience-focused strategy to enable innovative adaptations and messaging that will engage attendees. Learn how to do that effectively by...

    Read Article
  • Five Powerful PPC Tips for SaaS Companies

    Five Powerful PPC Tips for SaaS Companies

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful...

    Read Article
  • Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

    Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

    This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout...

    Read Article
  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

    Register Now
  • Google Searches 2020: Trending and Popular Keywords

    Google Searches 2020: Trending and Popular Keywords

    The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords,...

    Read Article
  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for...

    Read Article
  • Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

    Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

    David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers. Read the full article at...

    Read Article
  • Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

    Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

    Some people think content operations isn't necessary--that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge...

    Read Article
  • Event-Industry Professionals' Views on In-Person Events Right Now

    Event-Industry Professionals' Views on In-Person Events Right Now

    Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now--even at half capacity--because of COVID-19, according to recent...

    Read Article
  • Forget B2B and B2C: It's a B2P World Now

    Forget B2B and B2C: It's a B2P World Now

    B2B? B2C? B2B2C? The pandemic has changed the business landscape into one that is universally B2P: business-to-people. Find out what that means and how you can derive its many benefits. Read more....

    Read Article
  • Marketing in the Age of Bad News Blues: Three Ways to Combat Crisis Fatigue

    Marketing in the Age of Bad News Blues: Three Ways to Combat Crisis Fatigue

    Marketing can be difficult at a time when so many of us feel assaulted by discouraging information. Use these techniques to fine-tune your strategy for customers who have crisis fatigue. Read the...

    Read Article
  • US B2B Digital Advertising Forecast for 2020-2021

    US B2B Digital Advertising Forecast for 2020-2021

    The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer. Read the full article at...

    Read Article
  • 11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]

    11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]

    How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups. Read the full article at MarketingProfs

    Read Article
  • B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

    B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture relationships. But B2B marketers must...

    Read Article
  • How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

    How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

    Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more...

    Read Article
  • How to Close a Sale: 12 Tips for Success [Infographic]

    How to Close a Sale: 12 Tips for Success [Infographic]

    Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads...

    Read Article
  • 15 Tools to Boost Your YouTube Marketing

    15 Tools to Boost Your YouTube Marketing

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive...

    Read Article
  • Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

    Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

    The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Read the full article at MarketingProfs

    Read Article
  • Four Successful Ways to Combine Inbound and Outbound Marketing

    Four Successful Ways to Combine Inbound and Outbound Marketing

    Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients--inbound and outbound marketing--are routinely set up as...

    Read Article
  • Buyers Leave Your Clients. Find Them and Sell to Them Again.

    Buyers Leave Your Clients. Find Them and Sell to Them Again.

    We all want warm leads--those who already know us and our company--because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on...

    Read Article
  • loading
    Loading More...