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  • Everybody Writes preview

    Everybody Writes preview

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  • Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home--on our own schedule. For...

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  • How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. Read the full...

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  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep...

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  • The Marketing Agency Attributes Clients Value Most

    The Marketing Agency Attributes Clients Value Most

    Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

    Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

    Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your...

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  • Five Interactive-Content Tools to Engage Your Audience and Generate Leads

    Five Interactive-Content Tools to Engage Your Audience and Generate Leads

    To capture leads via your content, you need to provide value and engage your audience. That's where interactive content comes in--from quizzes to contests and giveaways. Here are five excellent...

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  • The Personality Traits of Top Digital PR Influencers

    The Personality Traits of Top Digital PR Influencers

    What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? ...

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  • Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do

    Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do

    As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: Reaching and persuading buyers will be extremely difficult for the foreseeable future. So, what's to be done? ...

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  • Chatbot Advantages and Challenges [Infographic]

    Chatbot Advantages and Challenges [Infographic]

    What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this...

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  • What Your Customers' Searches Can Tell You. Are You Paying Attention?

    What Your Customers' Searches Can Tell You. Are You Paying Attention?

    Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As...

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  • Top 4 Impactful SEO Trends Today

    Top 4 Impactful SEO Trends Today

    You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends--while remaining agile to deal with the unexpected. So what's...

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  • B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

    B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

    Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network...

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  • Five Rules for Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains

    Five Rules for Growing Customer Loyalty Even as Coronavirus Disrupts Supply Chains

    Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer...

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  • The Challenges That Product Experience Management (PXM) Can Solve

    The Challenges That Product Experience Management (PXM) Can Solve

    Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult--but no longer optional. Product experience management can help you...

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  • What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

    What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

    You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably feels a little different to you today. That's because these are...

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  • CX in B2B Marketing: Top-of-Mind Strategy in 2020

    CX in B2B Marketing: Top-of-Mind Strategy in 2020

    Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Read the full article at MarketingProfs

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  • Coronavirus and Your Marketing Event: A 14-Item Checklist

    Coronavirus and Your Marketing Event: A 14-Item Checklist

    "The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule? Read...

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  • Using AI to Boost Workplace Productivity [Infographic]

    Using AI to Boost Workplace Productivity [Infographic]

    With technology advancing at breakneck speed, AI can improve our workday--and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence...

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  • Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). Read the...

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  • The Top Challenges Facing Creative Teams That Develop Content

    The Top Challenges Facing Creative Teams That Develop Content

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according...

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