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  • Everybody Writes preview

    Everybody Writes preview

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  • How Consumers Discover New Retail Brands

    How Consumers Discover New Retail Brands

    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing. Read the full article at MarketingProfs

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  • Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

    Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

    Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs

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  • Understanding Modern Marketing: Marketing's Evolution and Digital's Impact

    Understanding Modern Marketing: Marketing's Evolution and Digital's Impact

    Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and...

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  • The Payoff of the Partnership Between Marketing and Creative [Infographic]

    The Payoff of the Partnership Between Marketing and Creative [Infographic]

    Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is...

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  • Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a...

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  • Do Employees Get the Brand Story Right?

    Do Employees Get the Brand Story Right?

    Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according...

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  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key...

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  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site...

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  • Marketing in Controversial Markets: How to Build Trust

    Marketing in Controversial Markets: How to Build Trust

    Marketing controversial products or services--such as cannabis and cosmetic surgery--involves more than following rules and regulations. The legal and ethical landscape in those markets is...

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  • Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers. Read the full...

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  • The Average Tenure of Top Consumer-Brand CMOs

    The Average Tenure of Top Consumer-Brand CMOs

    The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. Read the full article at MarketingProfs

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  • Five Steps to Building Trust With Thought Leadership

    Five Steps to Building Trust With Thought Leadership

    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning,...

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  • Keep Consumers From Cheating on You: Foster a Community to Stay Together

    Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a...

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  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers--and, more broadly, businesses--keep up with the pace of change and...

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  • Brand Video Benchmarks: Length and Engagement Trends

    Brand Video Benchmarks: Length and Engagement Trends

    The average length of brand videos in 2018 dropped significantly--that's the second year in a row--according to recent research from Vidyard. Read the full article at MarketingProfs

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  • How to Write Cold Emails to Millennials and Get a Response

    How to Write Cold Emails to Millennials and Get a Response

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the...

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  • Marketing Department Roles and Salaries [Infographic]

    Marketing Department Roles and Salaries [Infographic]

    Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures--and...

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  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony. Read the full article at MarketingProfs

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  • What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey...

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