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  • Everybody Writes preview

    Everybody Writes preview

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  • The 10 Most Valuable Global Brands

    The 10 Most Valuable Global Brands

    The four most valuable global brands in 2019--Apple, Google, Amazon, and Microsoft--are all tech giants, according to recent research from Interbrand. Read the full article at MarketingProfs

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  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns--and planning, managing, and creating... Can we...

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  • The New 4Ps of Marketing

    The New 4Ps of Marketing

    At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a...

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  • Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

    Eight Practical Yet Powerful KPIs for Measuring Influencer Performance

    We know that serious social media influencers can create an "unfair advantage" for you because they are trusted and their audiences listen to them daily. The big question for marketers isn't...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]

    Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs

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  • How Productive Are Remote Workers?

    How Productive Are Remote Workers?

    Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent...

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  • How to Win at Content Marketing to Generation Z

    How to Win at Content Marketing to Generation Z

    Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost...

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  • ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

    ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

    If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to scale your efforts. Here's how to win the biggest, most attractive deals in your...

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  • Politics, Social Media, and Work: How Attitudes Vary Among Generations

    Politics, Social Media, and Work: How Attitudes Vary Among Generations

    Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch. Read the full article at...

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  • How to Create the Right Amount of the Right Type of Content

    How to Create the Right Amount of the Right Type of Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead,...

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  • SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be...

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  • Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

    Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

    Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of...

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  • Four Ways to Prepare for Voice Commerce

    Four Ways to Prepare for Voice Commerce

    You've built your marketing career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You've mastered the art and science of SEO. But are you ready to market to...

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  • Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep...

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  • The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends

    The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends

    Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according to recent research from OpenX and The Harris Poll. ...

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  • Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

    Your Lead Data Is Bad, Fix It With Predictive Lead Scoring

    For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best,...

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  • The Perfect Pitch Is Possible With Presentation Management

    The Perfect Pitch Is Possible With Presentation Management

    Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either--because they're often one and done... But there's a way to develop engaging...

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  • The Email Tactics Used by Senders With High Open Rates

    The Email Tactics Used by Senders With High Open Rates

    Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to recent research from Validity and...

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  • Effective Marketing Project Management, Even If You Have No Experience

    Effective Marketing Project Management, Even If You Have No Experience

    Nearly every marketer will be asked to manage a project at some point in their career. But not every marketer will have formal project management training--or feel confident in their planning or...

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  • Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]

    Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]

    Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume...

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