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  • Everybody Writes preview

    Everybody Writes preview

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  • 10 Must-Haves for Your Content Marketing Guidelines

    10 Must-Haves for Your Content Marketing Guidelines

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content...

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  • The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them. Read the...

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  • 15 Career Lessons From Successful Founders [Infographic]

    15 Career Lessons From Successful Founders [Infographic]

    Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of Tesla, and more? Read the full article at MarketingProfs

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  • The State of Healthcare Content Marketing

    The State of Healthcare Content Marketing

    Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Three Ways to Strengthen the Marketing and Finance Relationship

    Three Ways to Strengthen the Marketing and Finance Relationship

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing...

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  • Why B2B Apps Need App Store Optimization Now More Than Ever

    Why B2B Apps Need App Store Optimization Now More Than Ever

    Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization...

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  • Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

    How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging--and here's how to take advantage of them...

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  • The Biggest Benefits of Marketing Revenue Attribution

    The Biggest Benefits of Marketing Revenue Attribution

    Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2. Read the full article at MarketingProfs

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  • How to Become a Better B2B Cold-Caller [Infographic]

    How to Become a Better B2B Cold-Caller [Infographic]

    The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller. Read the full article at MarketingProfs

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  • Are Host-Read Podcast Ads More Effective?

    Are Host-Read Podcast Ads More Effective?

    Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

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  • How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

    How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

    It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing--and, with it, the usual marketing channels. Here's how to find and use your prospects' home...

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  • Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

    Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

    Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of...

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  • Advanced Measurement Strategies: Metrics That Actually Matter

    Advanced Measurement Strategies: Metrics That Actually Matter

    What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much--especially about your sales. It's time to upgrade to advanced measurement strategies...

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  • The Most Popular Email Clients in 2020

    The Most Popular Email Clients in 2020

    Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. Read the full article at MarketingProfs

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  • Instagram in an Instant: Understanding the Social Network [Infographic]

    Instagram in an Instant: Understanding the Social Network [Infographic]

    Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today. Read the full...

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  • How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]

    How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]

    Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. ...

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  • Content + Data: The Pillars of a Successful Demand Gen Strategy

    Content + Data: The Pillars of a Successful Demand Gen Strategy

    Successful demand generation relies on effective content and reliable data--but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen...

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  • Five Tips for Negotiating a Better Salary [Infographic]

    Five Tips for Negotiating a Better Salary [Infographic]

    For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off. Read the full article at MarketingProfs

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  • The Information Sources B2B Tech Buyers Most Rely On

    The Information Sources B2B Tech Buyers Most Rely On

    B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius. Read the full article at...

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  • How to Make the Most of Influencer Marketing During COVID-19

    How to Make the Most of Influencer Marketing During COVID-19

    Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine...

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