PART II WRITING RULES: GRAMMAR AND USAGE 89
15 If You Take a Running Start, Cover Your Tracks 56
16 Notice Where Words Appear in Relation to Others
around Them 59
17 'A Good Lede Invites You to the Party and a Good
Kicker Makes You Wish You Could Stay Longer' 61
18 Show, Don't Tell 65
19 Use Familiar Yet Surprising Analogies 69
20 Approach Writing Like Teaching 71
21 Keep It Simple—but Not Simplistic 72
22 Find a Writing Buddy 74
23 Avoid Writing by Committee 76
24 Hire a Great Editor 77
25 Be Rabid about Readability 79
26 End on an I-Can't-Wait-to-Get-Back-to-It Note 84
27 Set a Goal Based on Word Count (Not Time) 85
28 Deadlines Are the WD-40 of Writing 87
29 Use Real Words 91
30 Avoid Frankenwords, Obese Words, and Words
Pretending to Be Something They're Not 93
31 Don't Use Weblish (Words You Wouldn't Whisper to
Your Sweetheart in the Dark) 95
