CONTENTS
PART I WRITING RULES: HOW TO WRITE BETTER 11
(AND HOW TO HATE WRITING LESS)
Foreword Nancy Duarte xvii
Acknowledgements xix
Introduction 1
1 Everybody Writes 15
2 Writing Is a Habit, Not an Art 17
3 Shed High School Rules 20
4 Regard Publishing as a Privilege 23
5 Place the Most Important Words (and Ideas)
at the Beginning of Each Sentence 25
6 Follow a Writing GPS 27
7 The More the Think, the Easier the Ink 33
8 Organize. Relax, You've Got This 36
9 Embrace The Ugly First Draft 41
10 Swap Places with Your Reader 44
11 Humor Comes on the Rewrite 46
12 Develop Pathological Empathy 47
13 'Cross Out the Wrong Words' 51
14 Start with Dear Mom . . .
54
