Content can be complex, but it's inherently easier to
use your content as a driver of business when you start with
a quality product, clear thinking, and good writing.
Stephen King calls fear the root of poor writing. But he
points out (in his memoir On Writing): "Dumbo got airborne
with the help of a magic feather . . . Just remember before
you do that Dumbo didn't need the feather; the magic was in
him."
The same is true of you. Of me. Of all of us. Like
Dumbo, we just require the will and the courage and the
inspiration and the gumption and the wits to start.
So, really, the question is not: Are you telling your story
from your unique perspective, with a style that's clearly all
you?
The real question is Are you ready? Who's all in?
INTRODUCTION
