people consider writing. It gives you some grammar
rules and tools to help you choose better words and
craft better sentences and paragraphs . . . to help you
start flexing your content muscles.
• Next come Story Rules (Part III) and Publishing Rules
(Part IV). The first provides some guidelines on
elements that will infuse your content with heart and
soul and integrity, and layer it with a warm blanket of
trust. There's a lot to learn here from the ground rules
of journalism and publishing, so those are covered in
the part that follows.
• Next is 13 Things Marketers Write (Part V), which gives
you a supertactical look at typical marketing tasks.
• And finally, Content Tools (Part VI) gives you a
reference list of resources and paraphernalia to help
you produce your best work.
There's also a lot that's not in this book, because it's
not meant to be an exhaustive resource for the business of
writing. Rather, it's meant to be your practical go-to guide,
offering the most important and useful guideposts on the
path toward better writing.
INTRODUCTION
