Demographics
Source: MarketingProfs 2013 Annual Members Survey (12/12)
G lo b a l d istri bution
7%
25% Entrepreneur
Australia,
New Zealand &
Asia
Europe
(up to 10
employees)
3%
7%
21% Small
Mid East &
Africa
Canada
Business
(11 - 50
employees)
nu m b er of Emp lo y ees
11%
69%
United States
2%
Central &
South America
20% Medium-
sized
business
(51 - 250
employees)
Job Titl e
Ind ustry
3%
Consumer Goods
4%
Director / Manager / Staff Supervisor
4%
30%
Owner / Agency / Partner
24%
Analyst / Specialist / Proj. Mgr. / Acct. Exec.
17%
19%
Major
Organization
(more than
1,000
employees)
Retail & E-Commerce
Media & Media Services
5%
Manufacturing
5%
Healthcare
6%
VP / Department Head
Coordinator / Administrator
8%
Senior Executive / C-Suite
6%
8%
6%
16% Other
Professional Services
Nonprofit
3%
Unemployed
2%
11%
Banking, Financial
7%
Professor / Educator
7%
Education & Training
15%
Large
Business
(251 - 1,000
employees)
17%
Technology & Telecom
Other Industries
20% Marketing & Advertising Services
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