MarketingProfs

2013 Catalog

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content spotlight leads: CPL The challenge of content marketing isn't simply a matter of creating compelling content, but getting it in front of the right audiences. Put your content at the top of their list with Content Spotlight. This limited-availability CPL opportunity provides your brand with yet another way to generate high quality leads from our organically grown member base—you choose the lead quantity you need and pay only for those leads we generate.* Have special lead-qualifying requirements? Ask your sales rep today about available filter options and pricing. Base Price (CPL) — $25/lead Your sponsorship package includes: • Bundles Create a custom bundle by combining your MarketingProfs-produced • Choice of content you've created† or original content produced for you by MarketingProfs (content creation is a separate cost, see page 11), hosted in MarketingProfs' content store Content piece listed as "free" in the MarketingProfs online store and downloadable directly from our site • Sponsorship featured in the store product listings and the detailed content description page on our site • MarketingProfs-produced promotions to our member email list, on our site and via social media featuring your name and content • original report with a Content Complete details for all content-generated leads, including name, email, title, company, industry, company size and a custom question Spotlight sponsorship to promote and generate leads. * Minimum purchase: $4,000 † Sponsor-provided content must be reviewed and approved in advance by MarketingProfs. Sales collateral and other vendor-specific materials not accepted. Content must be applicable to a broad marketing audience and must present instruction, insight, research or advice appropriate to our membership. 16

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