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Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]
Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond...

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Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for y...