PART IV PUBLISHING RULES 139
PART V THINGS MARKETERS WRITE 181
45 Wait. What's Brand Journalism? 141
46 Tell the Truth 145
47 See Content Moments Everywhere 146
48 Post News That's Really News 149
49 Biased and Balanced 150
50 Nonobvious Interview Tips 152
51 Fact-Check 156
52 Approach Content with 'Mind Like Water' 158
53 Seek Out the Best Sources 160
54 Be Aware of Hidden Agendas 161
55 Cite as You Write 162
56 Curate Ethically 166
57 Seek Permission, Not Forgiveness 170
58 Understand the Basics of Copyright, Fair Use,
and For Attribution 174
59 Ground Content in Data 178
60 The Ideal Length for Blog Posts, Podcast, Facebook
Posts, Tweets, and Other Marketing Content 183
