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Everybody Writes
want to tell you that the key to taking your writing
muscles from puny to brawny is to write every day. That
writing is a habit, not an art. It is the former—and I'll talk
about that in a minute. But before I do, let's reframe this
business of writing.
As you think of developing a writing habit, realize that
you probably already do write every day. You write emails;
you post to Facebook, Twitter, or Instagram; you comment
on blogs. Recognize all that posting for what it is: writing.
And reframe it as a legit aspect of your daily workout—in the
same way always taking the stairs becomes, over time, part
of a fitness regimen.
I hope you'll consider this first rule a kind of call to arms
to improve all of your communications, rather than just the
stuff we traditionally think of as "content." Embrace the idea
(as I said in the Introduction) that your words are your Web
currency: they are a proxy, a stand-in for the important things
you want to convey to your customers, and the world.
I want your readers and followers and audience to
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